Agencies
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Agencies
First-Half Drop for DR Space
There is some depressing new proof that direct response space advertising has lost ground.Direct response was the only category showing a year-to-year
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Agencies
GAO Says NCOA Is Out of Control
A new government report says the U.S. Postal Service isn’t doing enough to monitor the use of its national change of address (NCOA) files to prevent them
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Agencies
Council for the Defense
The information industry, which has struggled against an increasing flow of negative publicity and restrictive legislation, may finally gain a unified
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Agencies
DMA Roundtable: Clients Wary of Net Marketing
Alternative media companies are climbing a steep learning curve when it comes to folding interactive media into their clients’ marketing plans, said the
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Agencies
UPS Says Tax Hit Won’t Hurt Mailers
Shortly after being slapped in August with a $246 million bill for back taxes, United Parcel Service said it was taking an additional charge against its
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Agencies
PetQuarters.com Acquires Humboldt
PetQuarters.com, Lonoke, AR, has acquired Humboldt Industries Inc., Hazelton, PA. Humboldt distributes two pet catalogs, Home Pet Shop and the Dog’s Outfitter,
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Agencies
Sweeps Saga: PCH and AFP plan for the future in the wake of public uproar
Did you hear the one about the 88-year-old guy from California who flew to Tampa, convinced he’d won $11 million in the American Family Publishers sweepstakes?How
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Agencies
Three Strikes: Sports teams improvise fan contact strategies duringwork stoppages
Three strikes. Or one strike and two lockouts, for those keeping score. To season-ticket holders, it really didn’t matter. Three major professional sports
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Agencies
Virtual Bank Spreads Its Wings
Wingspanbank.com is a virtual bank that reminds one of how boxing legend Muhammad Ali described himself: “Floats like a butterfly, stings like a bee.”The