Topic

Agencies

  • Web Brush

    B-to-B E-Mail Marketing may mean returns of gold, but marketers are still uncovering the tools to prospectBUSINESSES SELLING to business people now know

  • Doctor, Doctor

    There are many ways to resolve erratic customer service. One is to address it as a scheduling problem. Switching from a manual to an automated system

  • THE SEEDY SIDE OF HIGH-TECH

    The Internet has gone to seed.And so have a whole host of farming suppliers, in what developers and marketers of the new DirectAg.com Web site claim to

  • SCHERING-PLOUGH CORP.

    When Phyllis Segawa found out she had hepatitis C, her biggest fear was taking the prescribed medication. She was so frightened about the devastating

  • E-RODENTS: Do a Little Dance…

    Da Da Dee Da Doo Da Doo Doo Dee Da Doo Doo Dee…How cute!Hey, that’s great!Make it stop! Make it stop!If this doesn’t ring any bells, probably no one

  • To-Sew Has New Owner

    American Educational Products Inc., Boulder, CO, has acquired To-Sew Inc., a direct marketer of sewing instruction kits, for roughly $1.3 million in cash.

  • Pro-Choice Mail

    Of the 2.3 million catalogs car stereo marketer Crutchfield sends out in each of its three annual mailings, only around 14% are sent to prospects. But

  • AG Tells Floridians: Opt Out of PCH Deal

    Florida Attorney General Bob Butterworth has urged Floridians to opt out of the proposed settlement of a class action lawsuit by consumers against Publishers

  • Travel Agents & Agencies

    Travel agents are more than recouping losses from dwindling airline commissions and new online competition by focusing more on vacation and cruise packages

  • THE SHARPER IMAGE: Razor Sharp – TRACY WAN, PRESIDENT/COO

    Richard Thalheimer, the ever-restless founder of The Sharper Image, decided a few years ago to expand the company’s universe and makegreater use of all