Agencies

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  E-RODENTS: Do a Little Dance…

  Da Da Dee Da Doo Da Doo Doo Dee Da Doo Doo Dee…How cute!Hey, that’s great!Make it stop! Make it stop!If this doesn’t ring any bells, probably no one

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  Computer Industry Advertising: So Clever It’s Lame

  I’ve learned this on the tennis court, the golf course and from the analytical end of direct response results: No matter how lousy your game is, somebody

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  Using the Web as a Business Asset

  Though many of us would like to think e-commerce is the main reason the Web exists, most actually turn to it for free information.Finding really useful

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  ISO: Fast Food – PETER MIDTGAARD, DIRECTOR OF FINANCE

  When you’re a small supermarket chain with only 1.5% of the market, rapid growth is difficult to achieve. If your home market is limited to your country’s

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  Grand Ole Conference

  Global teleservices is the focus of the American Teleservices Association 16th Annual Conference, Oct. 10-13 at the Opryland Hotel in Nashville.The U.S.

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  FISHING FOR CUSTOMERS

  At least one company has come up with an idea for addressing the dearth of business-to-business e-mail lists on the market – for smaller marketers, that

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  MEDIA WATCH: Ready, Net, Go

  You wouldn’t know the Dalai Lama was in town the weekend of Aug. 14, even though The New York Times all but dubbed him the celebrity flavor of the month.

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  Your Ad Here!

  Walking home from dinner one hot night this summer, the beau and I noticed an interesting sight in the Boston skies. A cluster of dirigibles hovered in

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  Service with a :-)

  The real money in e-commerce may not be in sales but customer service savingsAs American industry has grown, companies increasingly have become separated

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  THE CATALOG BUSINESS: Harrods Online

  Otto Versand, the German catalog firm, has formed a joint venture with Harrods, the British department store, to sell Harrods products online. U.S. cataloger