Agencies

• Agencies

  Check This Out:

  Scoring in-store requires more planning and cooperation than ever before. Unless you’ve got Produce Man on your side.A well-executed in-store promotion

• Agencies

  Who Should Lead CRM Efforts?

  Customer relationship management, promising the optimization of client dealings across all touch points, has taken hold in organizations large and small.

• Agencies

  Sales Syllabus

  The Learning Co., a division of Mattel Inc., is working with Prime Response Inc. to develop personalized teleservices scripts and offers using data collected

• Agencies

  Splitsville: Direct Media restructures its relationship with Acxiom

  Turmoil and uncertainty continue at Direct Media Inc. as it hammers out details of an imminent restructuring with parent company Acxiom Corp.Ongoing negotiations

• Agencies

  ONLINE AND UP FOR ADVENTURE

  If your idea of excitement is a hotel suite with 24-hour room service, you’re not AdventureBase’s target market.But if you’re planning a solo, unguided

• Agencies

  Ordering Off the Menu

  I’m sure you’ve heard the one about the guy who walks into a restaurant and asks for a glass of iced tea. When the waiter tells him they don’t serve iced

• Agencies

  Telebrands to Pay $800,000 to FTC

  Telebrands Corp., Fairfield, NJ, will pay the Federal Trade Commission $800,000 to settle a lawsuit alleging that the firm violated a 1996 agreement to

• Agencies

  On the Go

  Consumers who’ve tried to avoid telemarketers by ditching their home phones and going mobile will soon have to contend with a new ringing in their ears

• Agencies

  CAREER CHANGES: A Strategic Move

  As the popularity and profile of direct marketing increases, so too does the scrutiny it comes under.That’s why Connie LaMotta has left her post as the

• Agencies

  MindSpring Misses the Mark

  One of the top six Internet service providers may be blowing a chance to maximize response to its print advertising.Most direct marketing print advertising