Agencies
-
Agencies
ISO: Fast Food – PETER MIDTGAARD, DIRECTOR OF FINANCE
When you’re a small supermarket chain with only 1.5% of the market, rapid growth is difficult to achieve. If your home market is limited to your country’s
-
Agencies
Grand Ole Conference
Global teleservices is the focus of the American Teleservices Association 16th Annual Conference, Oct. 10-13 at the Opryland Hotel in Nashville.The U.S.
-
Agencies
Computer Industry Advertising: So Clever It’s Lame
I’ve learned this on the tennis court, the golf course and from the analytical end of direct response results: No matter how lousy your game is, somebody
-
Agencies
MEDIA WATCH: Ready, Net, Go
You wouldn’t know the Dalai Lama was in town the weekend of Aug. 14, even though The New York Times all but dubbed him the celebrity flavor of the month.
-
Agencies
Your Ad Here!
Walking home from dinner one hot night this summer, the beau and I noticed an interesting sight in the Boston skies. A cluster of dirigibles hovered in
-
Agencies
Service with a :-)
The real money in e-commerce may not be in sales but customer service savingsAs American industry has grown, companies increasingly have become separated
-
Agencies
FINGERHUT COS. INC.
Attend enough industry seminars and one becomes inured to the sound of direct marketers chanting “Right offer, right price, right time” in unison. But
-
Agencies
THE CATALOG BUSINESS: Harrods Online
Otto Versand, the German catalog firm, has formed a joint venture with Harrods, the British department store, to sell Harrods products online. U.S. cataloger
-
Agencies
Charging Forth: CompuCrecdit invests millions in outbound prospecting
Atlanta-based CompuCredit Corp. is tapping the $54 million raised in a recent IPO to expand its database-driven outbound telemarketing efforts.CompuCredit
-
Agencies
Harte-Hanks Acquires ZDMI
Ziff-Davis Inc. will sell its ZD Market Intelligence unit to Harte-Hanks Inc. for $106 million in cash and “deferred revenue obligations.” ZD is expected