Topic

Agencies

  • Service with a :-)

    The real money in e-commerce may not be in sales but customer service savingsAs American industry has grown, companies increasingly have become separated

  • THE CATALOG BUSINESS: Harrods Online

    Otto Versand, the German catalog firm, has formed a joint venture with Harrods, the British department store, to sell Harrods products online. U.S. cataloger

  • Charging Forth: CompuCrecdit invests millions in outbound prospecting

    Atlanta-based CompuCredit Corp. is tapping the $54 million raised in a recent IPO to expand its database-driven outbound telemarketing efforts.CompuCredit

  • Doctor, Doctor

    There are many ways to resolve erratic customer service. One is to address it as a scheduling problem. Switching from a manual to an automated system

  • Harte-Hanks Acquires ZDMI

    Ziff-Davis Inc. will sell its ZD Market Intelligence unit to Harte-Hanks Inc. for $106 million in cash and “deferred revenue obligations.” ZD is expected

  • Chicken or Egg?

    Telemarketers usually use databases to enhance the quality of their calls by projecting likelihood of response among a given file, or customizing offers.

  • USPS Overhauls Return Service Fees

    The U.S. Postal Service’s Board of Governors has replaced the postage-plus handling fee for its bulk parcel return service. It now will charge a flat

  • Web Brush

    B-to-B E-Mail Marketing may mean returns of gold, but marketers are still uncovering the tools to prospectBUSINESSES SELLING to business people now know

  • THE SEEDY SIDE OF HIGH-TECH

    The Internet has gone to seed.And so have a whole host of farming suppliers, in what developers and marketers of the new DirectAg.com Web site claim to

  • SCHERING-PLOUGH CORP.

    When Phyllis Segawa found out she had hepatitis C, her biggest fear was taking the prescribed medication. She was so frightened about the devastating