Agencies

• Agencies

  Promoting Intelligence: IBM’s direct response effort touts business services

  On the off chance anyone worried that IBM was lacking in business intelligence, the company has decided to spend $30 million to make sure we all know

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  HALL OF FAME: With Honors

  Jim Kobs, Eddie Smith and Eddie Bauer are this year’s inductees to the Direct Marketing Association’s Hall of Fame.Jim Kobs is chairman and CEO of Kobs

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  Cutting the Fat: Frito Lay reaches buyers of low-fat potato chips

  One-to-one marketing is often touted as a great strategy for high-ticket items. But what about low-cost, commodity-type products like those found in a

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  OSMOSIS JONES (Warner Bros.)

  Estimated Release Date: November 2000Starring: Voices of Chris Rock, David Hyde Pierce, Brandy, William ShatnerTop Line: An animated comedy-adventure

• Agencies

  November 1, 1999

   

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  On the Go

  Consumers who’ve tried to avoid telemarketers by ditching their home phones and going mobile will soon have to contend with a new ringing in their ears

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  CAREER CHANGES: A Strategic Move

  As the popularity and profile of direct marketing increases, so too does the scrutiny it comes under.That’s why Connie LaMotta has left her post as the

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  MindSpring Misses the Mark

  One of the top six Internet service providers may be blowing a chance to maximize response to its print advertising.Most direct marketing print advertising

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  Words that Work

  Within the compressed sales scenario of the telephone contact, words and phrasing often tend to carry more weight and have more of an impact than in print.

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  Three Headaches: Short takes on list industry problems

  Certain topics demand attention, but not much space. Here are some examples.Geographic Selection FeesOnce upon a time, it was darned difficult to deliver