Agencies

• Agencies

  LEGISLATION: House Panel Revises Sweeps Act

  Tough new sweepstakes regulations were approved recently by the House postal subcommittee. The revised Honesty in Sweepstakes Act (HR-70) mirrors a bill

• Agencies

  You Are the DJ: Custom-CD Web sites allow music lovers to create their own mixes

  If true one-to-one marketing is based on treating a particular customer differently based on data collected during an interaction, then CustomDisc is

• Agencies

  Dead and Responding Quite Well

  Remember the maxim about absolutes? A person can’t be sort of pregnant or a little dead. When it comes to Internet marketing, however, you may have noticed

• Agencies

  Let’s Be FRIENDS

  DMers and Net heads try to warm up to one anotherNot long ago during a presentation at a direct marketing conference, the young CEO of an Internet company

• Agencies

  Clicks and Calls = Connections

  Fidelity Investments is mining data from its 8 million retail financial services accounts to transform routine inbound calls and visits to its Web site

• Agencies

  Strange Bedfellows: USPS, Amazon.com plan joint marketing venture

  The U.S. Postal Service is about to launch a joint marketing initiative with Amazon.com.Postmaster General William J. Henderson and Amazon’s founder/

• Agencies

  All Talk, No Action: DMers slow to warm up to new technologies

  Nestled within a new study from the Direct Marketing Association is evidence that marketers have not fully embraced technological innovation.Only 5% of

• Agencies

  Two Twists on DRTV

  It’s shopping by television this time around, with two neat, if not new, variations on DRTV: Cadillac’s spin on the infomercial and PAX TV’s take on a

• Agencies

  Millennium Addicts Now Have to Wait for the Next One

  Nov. 22, 1963, Lee Harvey Oswald not only ended the life of President John F. Kennedy, he also effectively ended the career of a promising comedian named

• Agencies

  Custom Publishing Valued at $1 Billion

  Companies in the U.S. will spend approximately $1 billion for custom publishing services in 1999, according to a study conducted by the Magazine Publishers