Agencies

• Agencies

  How to Get There From Here

  At this point, everyone has seen a lot of “CRM.” We can implement CRM, purchase CRM systems and even provide CRM to our customers. But how can we transform

• Agencies

  TECHNOLOGY: Shape Up

  Perhaps we’re a bit traditional, but we sort of expect CD-ROMs to be round. Disc-shaped, in fact.So we were surprised recently by a CD-ROM in the size

• Agencies

  Beat the Press

  Why does the media use DM as a scapegoat?And what can we do to improve our image?The Direct Marketing Association’s Connie LaMotta was once asked to appear

• Agencies

  In Relationship Building, Save Formalities for the Wedding

  Futurist Aldous Huxley once commented, “Words form the thread on which we string our experiences.” How right he was! Ultimately, all relationships are

• Agencies

  Tektronix Hides Its Color Laser Under a Bushel

  The company puts out a sensational line of color printers – but you’d never guess from its latest advertisingThere’s still a school of wise-guy advertising

• Agencies

  The Message You Can’t Miss

  Consultants who work for systems integration firm DataLan Corp. spend virtually all their time on the road, and that used to create problems.If a customer

• Agencies

  Toronto Live

  As Groucho Marx once sang, “It’s better to live in Toronto than to live in a place you don’t want to.”We bring this up not only because we’re old Groucho

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  British Readers High on Custom

  Custom publications stick out in the reader’s mind – even more than catalogs or direct mail.That’s the word from a new survey of British consumers by

• Agencies

  Once in a Lifetime

  Like the Talking Heads, as the DM industry counts down to the year 2000, you may indeed be wondering how we got here. But while “What have we done?” is

• Agencies

  >From the Web to the Desk

  double-digit click-through and response rates are leading Boise Cascade Office Products Corp. to increase its investment in e-mail marketing.Itasca, IL-based