Agencies
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Agencies
Getting Your Fair Share
Everybody talks about brand identity. But while it’s a great concept, too often that’s what it stays – a concept without follow-through. Could it be that
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Agencies
RESOURCES: It’s You, Virtually
Now that folks are finally getting used to shopping online, some direct marketers are adding another dimension. Three dimensions, to be exact.It’s called
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Agencies
Walker Goes to Market: Priceline.com ventures boldly into the grocery business
Priceline.com founder Jay Walker is moving into a new consumer-names-his-own-price venture online, this time selling groceries.During a luncheon presentation
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Agencies
WEFA to Study DM Beyond U.S. Shores
Members of the International Federation of Direct Marketing Associations are scheduled to begin WEFA Group research projects in Brazil, Canada, Australia,
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Agencies
LIST SOLICITATION: Calling All Churches…
Alongtime DIRECT reader and self-identified neo-pagan was amused to find the following new movers list solicitation in her e-mail box:”Do you attend a
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Agencies
D&B’s Volney Taylor to Step Down
Volney Taylor, chairman/CEO of Dun & Bradstreet Corp., the Murray Hill, NJ information supplier, plans to step down. Taylor, 59, will retire Dec. 31.
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Agencies
Chemical Haste
Recognizing that an industrywide price slump was not going away, online marketer E-Chemicals Inc. decided that it had to streamline its system for marketing
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Agencies
DMA Plans to Form Info Service Council
The Direct Marketing Association is forming the Information Service Executive Council, a forum for high-level data compilers and marketers. The council’s
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Agencies
Time Dogs USPS as It Ponders E-Commerce
No doubt you’ve been hearing a lot about e-commerce from the U.S. Postal Service.Does it mean the USPS is preparing to enter the Internet service provider
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Agencies
Lee Leaves DMI for The Credit Index
Cyndi Lee has joined Mount Arlington, NJ DM risk management firm The Credit Index as vice president of sales. She previously was with Direct Media Inc.