Agencies
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Agencies
Personal Best: Cosmetics DMer Tova Borgnine is her own top salesperson
Well, hellooo, darling!”Tova Borgnine stands at her polished black granite desk, reflected by a floor-to-ceiling mirror, surrounded by silver picture
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Agencies
DM CRIME: Malicious Subscriptions
No doubt magazine publishers are wracking their brains for creative new ways to boost circulation in the wake of the sweepstakes disaster. But even so,
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Agencies
Would You Buy a Car From This Plan?
AutoNation’s AutoRewards creates a bond between dealers and driversForget the traditional car salesman in the loud checked jacket: The next person who
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Agencies
STAMPSHEETS: AFP Files for Chapter 11
American Family Enterprises, parent company of sweepstakes mailer American Family Publishers, filed for Chapter 11 bankruptcy protection late last month.
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Agencies
INTERACTIVE IV
Say goodbye to the corner drugstore.The savvy consumer is increasingly likely to go online to buy both prescription and non-prescription medications.In
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Agencies
Canadian DM Goes North: Increasing sales fueled by CRM, says Gustavson
A move toward integrated and information-based marketing means business is booming for direct marketers in Canada, according to John Gustavson, president
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Agencies
Vt. Country Store Overhauls Site
The Vermont Country Store will relaunch its e-commerce site next year, and hopes for 10% of its overall sales to come from the Web by 2002, says president
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Agencies
Advertising’s Confusion Factor
Two months ago, Delta Air Lines took its $100 million advertising account away from the agency that had sold it a campaign built around the slogan “On
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Agencies
The Third Stream: Two established marketers try e-commerce
Just in time for the holidays, two well-known cataloger/retailers have launched Web sites, adding that extra revenue stream that has become something
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Agencies
Walker Goes to Market: Priceline.com ventures boldly into the grocery business
Priceline.com founder Jay Walker is moving into a new consumer-names-his-own-price venture online, this time selling groceries.During a luncheon presentation