Agencies

• Agencies

  BRAND BUILDING: DM Is Phat for Diet

  The success of the Enforma System’s first infomercial earlier this year encouraged the start-up to air a second DRTV effort last month. However, if the

• Agencies

  Right on Target: Clinton health data proposal calls for patient opt-in

  For once, the Direct Marketing Association and the Clinton administration see eye to eye.In October, President Clinton proposed strict regulations protecting

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  Beware: The old DR rules apply to the new medium Web Response

  Can heaven be that distant? A huge potential market in about 200 countries. Relatively little cost to reach them on a per-1,000-name basis. Instant communication

• Agencies

  DIRECT MAIL: Re(a)d Menace

  With our tendencies toward unabashed liberalism, we were pleased recently to receive a solicitation from the American Civil Liberties Union in the mail.Our

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  POSTAL – GAO: E-Mail May Threaten

  The U.S. Postal Service faces an uncertain – and possibly grim – future due to the rapid growth of electronic communications and commerce, according to

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  Getting Your Fair Share

  Everybody talks about brand identity. But while it’s a great concept, too often that’s what it stays – a concept without follow-through. Could it be that

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  Personal Best: Cosmetics DMer Tova Borgnine is her own top salesperson

  Well, hellooo, darling!”Tova Borgnine stands at her polished black granite desk, reflected by a floor-to-ceiling mirror, surrounded by silver picture

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  DM CRIME: Malicious Subscriptions

  No doubt magazine publishers are wracking their brains for creative new ways to boost circulation in the wake of the sweepstakes disaster. But even so,

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  RESOURCES: It’s You, Virtually

  Now that folks are finally getting used to shopping online, some direct marketers are adding another dimension. Three dimensions, to be exact.It’s called

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  D&B’s Volney Taylor to Step Down

  Volney Taylor, chairman/CEO of Dun & Bradstreet Corp., the Murray Hill, NJ information supplier, plans to step down. Taylor, 59, will retire Dec. 31.