Agencies
-
Agencies
Time Dogs USPS as It Ponders E-Commerce
No doubt you’ve been hearing a lot about e-commerce from the U.S. Postal Service.Does it mean the USPS is preparing to enter the Internet service provider
-
Agencies
Personal Best: Cosmetics DMer Tova Borgnine is her own top salesperson
Well, hellooo, darling!”Tova Borgnine stands at her polished black granite desk, reflected by a floor-to-ceiling mirror, surrounded by silver picture
-
Agencies
DM CRIME: Malicious Subscriptions
No doubt magazine publishers are wracking their brains for creative new ways to boost circulation in the wake of the sweepstakes disaster. But even so,
-
Agencies
DMA Plans to Form Info Service Council
The Direct Marketing Association is forming the Information Service Executive Council, a forum for high-level data compilers and marketers. The council’s
-
Agencies
Lee Leaves DMI for The Credit Index
Cyndi Lee has joined Mount Arlington, NJ DM risk management firm The Credit Index as vice president of sales. She previously was with Direct Media Inc.
-
Agencies
Echo Chamber: Sounds of success reverberate from 70th annual DMA awards
Despite the tomato motif used to promote this year’s competition, kudos and not produce were the focus at the Direct Marketing Association’s 70th International
-
Agencies
A Better Supermodel Than Kate Moss: Anglophile catalog mines for top candidates
Eximious, the Anglo-American gift cataloger, had a problem recently when it embarked on a vigorous acquisition strategy.There are few American lists appropriate
-
Agencies
Canadian DM Goes North: Increasing sales fueled by CRM, says Gustavson
A move toward integrated and information-based marketing means business is booming for direct marketers in Canada, according to John Gustavson, president
-
Agencies
The Blame Game: Letter carriers blast USPS statement on direct mail delivery
Sometimes you just can’t win. The U.S. Postal Service tacitly admitted last month that Standard A advertising mail is not being properly delivered to
-
Agencies
Music City Bummer
Remember the brouhaha a few years back when Alanis Morissette released “Ironic”? Many critics lambasted the singer, saying the things she mentioned in