Agencies
-
Agencies
Cash register to-go
Okay, you’ve got the Web site up. If you’re ready to add a sales component, consider Ubrandit.com. The new company provides turn-key e-commerce by overlaying
-
Agencies
DRTV.COM: Interactive TV could be a boon to direct marketers
Oh, gentle couch potato, you don’t know how lucky you are. What wonders the years ahead hold for you.In the not-too-distant future, you’ll be able to
-
Agencies
Why They Work: The pros of using B-to-B compiled lists far outweigh the cons
you’ve heard the complaint before. Perhaps you’ve voiced it yourself. Compiled business-to-business databases aren’t that great.Right?Wrong.Savvy business-to-business
-
Agencies
TELEMARKETING: Tough Town for Talking
They sneer. They jeer. They say things like: “Why don’t you get a real job?” Hanging up can be the kindest thing New Yorkers do to telemarketers and pollsters.One
-
Agencies
You’ve Got Gum: WRIGLEY UNWRAPS ONLINE SWEEPS FOR JUICY FRUIT.
Don’t get any gum on the keyboard.Wm. Wrigley Jr. Co. is running its first-ever online sweepstakes as part of an estimated $17 million Gotta Have Sweet
-
Agencies
Music to Make Out By: Ford’s tie-in with Dawson’s Creek has a soundtrack.
There’s nothing like a little corporate synergy to make a promotion really sing.Ford Motor Co. used a tie-in with Columbia TriStar’s Dawson’s Creek TV
-
Agencies
Vt. Country Store Overhauls Site
The Vermont Country Store will relaunch its e-commerce site next year, and hopes for 10% of its overall sales to come from the Web by 2002, says president
-
Agencies
Advertising’s Confusion Factor
Two months ago, Delta Air Lines took its $100 million advertising account away from the agency that had sold it a campaign built around the slogan “On
-
Agencies
The Third Stream: Two established marketers try e-commerce
Just in time for the holidays, two well-known cataloger/retailers have launched Web sites, adding that extra revenue stream that has become something