Agencies

• Agencies

  Sample Patter

  Cox Target Media, St. Petersburg, FL, formed a new consumer sampling division to develop targeted solo and co-op mailings and handle Internet and direct-mail

• Agencies

  Whiteway, Roth, DiBlasi Launch DM Firm

  Brokers Jerry Whiteway and Larry Roth, and senior group vice president Alfred DiBlasi have resigned their positions at Boca Raton, FL-based Worldata WebConnect.

• Agencies

  Wal H Mart: Drives the Decade

  Perhaps the most telling image for consumer products marketers of the ’90s was captured the decade before, when a grass-skirted Sam Walton danced the

• Agencies

  Bear Market: List rental revenue drops as stampsheets mail less

  The list business is suffering the effects of 18 months of declining rental revenue, according to several list professionals.While a number of factors

• Agencies

  POLITICS: Donnelley Mulls Run

  Shawn Donnelley, chairman of the Direct Marketing Association’s political action committee Direct Voice, is mulling a run for the U.S. House of Representatives

• Agencies

  UPDATING THE NEW DM: A Minus 1 on a Scale of 1 to 5

  About two weeks ago I needed some information about my IBM ThinkPad. I wanted to understand the key differences between a port replicator and a full-function

• Agencies

  Nobody Believed Jor-El Either

  Ask anyone who’s read a comic book and he or she probably can tell you how, as an infant, Superman was sent to Earth by scientist parents who predicted

• Agencies

  The Visible Marketer: Dell’s CRM model stresses transparent processes

  When I was young I had a Visible Man Kit, a plastic skeleton with molded body organs and transparent plastic skin. The Visible Man’s skin cover had a

• Agencies

  Virginia Sued Over Wine-by-Mail Ban

  Action could lead other states to lift restrictions on similar cross-border salesA Virginia law prohibiting the sale of wine by mail by out-of-state firms

• Agencies

  BACK TO THE MAILBOX

  In an attempt to head off competition and build market share and brand awareness, Okidata is returning to a marketing technique it used only sporadically