Agencies

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  Cash register to-go

  Okay, you’ve got the Web site up. If you’re ready to add a sales component, consider Ubrandit.com. The new company provides turn-key e-commerce by overlaying

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  DRTV.COM: Interactive TV could be a boon to direct marketers

  Oh, gentle couch potato, you don’t know how lucky you are. What wonders the years ahead hold for you.In the not-too-distant future, you’ll be able to

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  Why They Work: The pros of using B-to-B compiled lists far outweigh the cons

  you’ve heard the complaint before. Perhaps you’ve voiced it yourself. Compiled business-to-business databases aren’t that great.Right?Wrong.Savvy business-to-business

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  TELEMARKETING: Tough Town for Talking

  They sneer. They jeer. They say things like: “Why don’t you get a real job?” Hanging up can be the kindest thing New Yorkers do to telemarketers and pollsters.One

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  Retail 2000 Survival Tactics

  In our last few columns we discussed the realities of the consolidating marketplace and ways to increase clout with retail “partners.” In the not-too-distant

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  New Focus for McCann-Erickson Unit

  McCann-Erickson, a New York advertising agency with some $13 billion in billings, has revamped its media buying operation, which is now called Universal

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  Viking Gets It

  viking Office Products, which has annual revenues of more than $1.8 billion, has built a large customer base of small companies by using a tried-and-true

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  R.R. Donnelley to Buy Penton

  Printer R.R. Donnelley & Sons Co., Chicago, will purchase Penton Press, a business-to-business printing subsidiary of Penton Media, Cleveland. Financial

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  AFP Names Brian Wolfe CEO

  American Family Enterprises, parent company of beleaguered magazine stampsheet marketer American Family Publishers (AFP), has named Brian Wolfe president

• Agencies

  CONSUMER SURVEY: No. 1 Nuisance: Junk Mail

  Never ones to win a popularity contest, direct mailers probably won’t be terribly surprised to hear that American consumers are “fed up” with junk mail.