Topic

Agencies

  • Bear Market: List rental revenue drops as stampsheets mail less

    The list business is suffering the effects of 18 months of declining rental revenue, according to several list professionals.While a number of factors

  • POLITICS: Donnelley Mulls Run

    Shawn Donnelley, chairman of the Direct Marketing Association’s political action committee Direct Voice, is mulling a run for the U.S. House of Representatives

  • UPDATING THE NEW DM: A Minus 1 on a Scale of 1 to 5

    About two weeks ago I needed some information about my IBM ThinkPad. I wanted to understand the key differences between a port replicator and a full-function

  • Nobody Believed Jor-El Either

    Ask anyone who’s read a comic book and he or she probably can tell you how, as an infant, Superman was sent to Earth by scientist parents who predicted

  • BACK TO THE MAILBOX

    In an attempt to head off competition and build market share and brand awareness, Okidata is returning to a marketing technique it used only sporadically

  • Gardeners

    Gardening is gaining in popularity as the baby boomer generation ages. Mail order sales of lawn and garden products represent the fastest growing segment

  • Cash register to-go

    Okay, you’ve got the Web site up. If you’re ready to add a sales component, consider Ubrandit.com. The new company provides turn-key e-commerce by overlaying

  • Don’t Leave Home Without Them

    Val-Pak now offers a little bit of home away from home. The co-op mailer is promoting coupons that can be used by tourists or business travelers for services

  • KEEP IN TOUCH…

    You may have been involved recently in pulling together your company’s holiday card list-and in doing so realized the difficulties of maintaining business-to-business

  • USPS Asks Extension for Mailing Online

    The U.S. Postal Service asked the Postal Rate Commission last month to endorse a three-year extension of its test phase for Mailing Online, an experimental