Agencies
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Agencies
Bear Market: List rental revenue drops as stampsheets mail less
The list business is suffering the effects of 18 months of declining rental revenue, according to several list professionals.While a number of factors
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Agencies
POLITICS: Donnelley Mulls Run
Shawn Donnelley, chairman of the Direct Marketing Association’s political action committee Direct Voice, is mulling a run for the U.S. House of Representatives
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Agencies
UPDATING THE NEW DM: A Minus 1 on a Scale of 1 to 5
About two weeks ago I needed some information about my IBM ThinkPad. I wanted to understand the key differences between a port replicator and a full-function
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Agencies
Nobody Believed Jor-El Either
Ask anyone who’s read a comic book and he or she probably can tell you how, as an infant, Superman was sent to Earth by scientist parents who predicted
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Agencies
BACK TO THE MAILBOX
In an attempt to head off competition and build market share and brand awareness, Okidata is returning to a marketing technique it used only sporadically
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Agencies
Cash register to-go
Okay, you’ve got the Web site up. If you’re ready to add a sales component, consider Ubrandit.com. The new company provides turn-key e-commerce by overlaying
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Agencies
Don’t Leave Home Without Them
Val-Pak now offers a little bit of home away from home. The co-op mailer is promoting coupons that can be used by tourists or business travelers for services
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Agencies
KEEP IN TOUCH…
You may have been involved recently in pulling together your company’s holiday card list-and in doing so realized the difficulties of maintaining business-to-business
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Agencies
USPS Asks Extension for Mailing Online
The U.S. Postal Service asked the Postal Rate Commission last month to endorse a three-year extension of its test phase for Mailing Online, an experimental