Agencies

• Agencies

  Who Is This Creature Named Dot Com?

  Ever since I entered the advertising business (several months after writing that speech for Abe Lincoln), I’ve fought to keep abreast of terminology.In

• Agencies

  New Destination for E-Commerce

  Last-minute hearings on proposals that could seriously affect e-commerce in Europe have been described as a piece of street theater. And unless backstage

• Agencies

  DIRECT MAIL: Hard Cell

  It was a surprise the other week when a dear friend received a mailing piece from AT&T asking her to “Please confirm delivery to your Ericsson LX788 wireless

• Agencies

  LEGISLATION: House OKs Electronic Signatures Act

  The U.S. House of Representatives reversed itself last month and passed the Electronic Signatures in Global and National Commerce Act by a vote of 356

• Agencies

  Wal H Mart: Drives the Decade

  Perhaps the most telling image for consumer products marketers of the ’90s was captured the decade before, when a grass-skirted Sam Walton danced the

• Agencies

  POLITICS: Donnelley Mulls Run

  Shawn Donnelley, chairman of the Direct Marketing Association’s political action committee Direct Voice, is mulling a run for the U.S. House of Representatives

• Agencies

  Nobody Believed Jor-El Either

  Ask anyone who’s read a comic book and he or she probably can tell you how, as an infant, Superman was sent to Earth by scientist parents who predicted

• Agencies

  THE WEB IS A HEALTHY MEDIUM

  A Southern California company is using direct marketing to bring the emerging practices of online buying, selling and even auctioning to the healthcare

• Agencies

  Highmark Gets Analytical

  With targeting options limited, Pittsburgh insurer mines its databaseAn insurer that’s required to solicit all prospects within its area of coverage would

• Agencies

  Cash register to-go

  Okay, you’ve got the Web site up. If you’re ready to add a sales component, consider Ubrandit.com. The new company provides turn-key e-commerce by overlaying