Agencies

• Agencies

  New Focus for McCann-Erickson Unit

  McCann-Erickson, a New York advertising agency with some $13 billion in billings, has revamped its media buying operation, which is now called Universal

• Agencies

  Viking Gets It

  viking Office Products, which has annual revenues of more than $1.8 billion, has built a large customer base of small companies by using a tried-and-true

• Agencies

  AFP Names Brian Wolfe CEO

  American Family Enterprises, parent company of beleaguered magazine stampsheet marketer American Family Publishers (AFP), has named Brian Wolfe president

• Agencies

  CONSUMER SURVEY: No. 1 Nuisance: Junk Mail

  Never ones to win a popularity contest, direct mailers probably won’t be terribly surprised to hear that American consumers are “fed up” with junk mail.

• Agencies

  R.R. Donnelley to Buy Penton

  Printer R.R. Donnelley & Sons Co., Chicago, will purchase Penton Press, a business-to-business printing subsidiary of Penton Media, Cleveland. Financial

• Agencies

  ENTERTAINMENT: Heads Up – and Off

  Paramount Pictures is aiming for computer screens as well as the silver screen with its recent release “Sleepy Hollow.”This fall, the studio debuted an

• Agencies

  Live From Germany: The New DM Boom

  DIMA conference is now so big it has to moveGerman direct marketing is on a roll. Up to 40 billion deutsche marks ($22.2 billion U.S., by our figures)

• Agencies

  The Telcos Catch Up

  telecommunications companies are very interested in marketing to small businesses.But many telcos ignore vast amounts of data that they have in-house.

• Agencies

  Investing in Data

  financial service providers such as banks and insurance companies court small businesses with the focus and attention of a first love. But even giants

• Agencies

  Whiteway, Roth, DiBlasi Launch DM Firm

  Brokers Jerry Whiteway and Larry Roth, and senior group vice president Alfred DiBlasi have resigned their positions at Boca Raton, FL-based Worldata WebConnect.