Agencies
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Agencies
Damark Settles Up
In settling a legal action filed by the Minnesota State attorney general, Damark International Inc. agreed last month to end some controversial direct
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Agencies
REGULATORY: Clinton Signs Sweepstakes Law
The Deceptive Mail Prevention and Enforcement Act, which imposes tough new government regulations on sweepstakes mailers, was signed into law last month
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Agencies
MAIL’S LAST CALL? Direct mail fights to hold its own against the Internet
Sure, that young upstart the Internet came into the ring swinging. But direct mail isn’t down for the count – yet.Online DM sales are expected to reach
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Agencies
MINING MORE THAN JUST DATA
The Beverly Hillbillies weren’t the only ones who saw a bright future in black gold. Realizing that there’s a worldwide market worth some U.S. $200 billion
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Agencies
Letters to the Editor
FAIR IS FOUL I have a bone to pick with Richard Levey and his Yankees column (Loose Cannon, November). A couple of times in the piece he talks about Yankee
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Agencies
EDUCATING THE BUSINESS
School supplies marketer Epylon.com is taking its first baby steps into the promising but volatile world of electronic commerce this month when it begins
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Agencies
FOUR IDEAS FOR ONE-TO-ONE
Unsure of exactly how to structure and build a B-to-B one-to-one customer relationship program? Here are four ideas to get you started.Treat Customers
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Agencies
Micrografx Blows Chance to Reel in Prospectx
An industrial-strength software company conceals a major product introduction with clevernessSometimes you can’t be sure what an ad’s real purpose is.Is
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Agencies
Drybrough Leaves DMI
Ralph Drybrough, senior vice president of business list services for Direct Media Inc., left the the company Dec. 14, calling into question the tentative