Agencies
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Agencies
Sweeps Still Under Scrutiny
The National Association of Attorneys General (NAAG) will keep up the pressure on unscrupulous direct-mailers once federal legislation begins this year.”We’ve
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Agencies
Circular Logic
In some circles, Dan Snyder may be better known for buying the Washington Redskins than he is for masterminding Snyder Communications Inc. The Bethesda,
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Agencies
“Y2K” Doesn’t Mean “You’re too Cute”
Anyone who thought the coming millennium would bring a new and clearer dimension to conventional advertising had better take some melatonin and disappear
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Agencies
Kiss and Digi-Tell: DIRECT polls readers on their e-commerce practices
“more” sums up the attitude of respondents to DIRECT’s annual survey of e-commerce marketing practices. More spending. More media used. More functions.The
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Agencies
Frankly, My Dear, Do They Give a Damn?
Watching the give and take among proponents and opponents of postal legislative reform has been fascinating. Proponents – and I’m one – have struggled
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Agencies
Foreign DM Trade Missions Set
In its efforts to make foreign countries hospitable to American direct marketers, International Direct Marketing Consultants Inc. of Dallas has announced
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Agencies
Breach of Promise: Uproar follows DMA privacy “expulsions”
One of the organizations expelled by the Direct Marketing Association for failure to comply with Privacy Promise is taking it lying down.All three organizations
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Agencies
It’s Always Martha, Martha, Martha!
I’ve written in this space before about my fear…er, admiration of Martha Stewart. She’s a beacon of impossibility…I mean, hope for the millennial
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Agencies
RTMS Links Up With Customer Insight Co.
RTMS Inc., Milwaukee, will merge with Customer Insight Co. (CIC), the database software firm owned by Orange, CA information service firm Experian. Upon