Agencies
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Agencies
Micrografx Blows Chance to Reel in Prospectx
An industrial-strength software company conceals a major product introduction with clevernessSometimes you can’t be sure what an ad’s real purpose is.Is
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Agencies
Drybrough Leaves DMI
Ralph Drybrough, senior vice president of business list services for Direct Media Inc., left the the company Dec. 14, calling into question the tentative
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Agencies
EDUCATING THE BUSINESS
School supplies marketer Epylon.com is taking its first baby steps into the promising but volatile world of electronic commerce this month when it begins
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Agencies
As Seen On TV
Simon Property Group and Turner Broadcasting System will launch an ambitious entertainment network in Simon’s 175-plus malls as early as fourth-quarter
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Agencies
The Mall, the Merrier
Pepsi-Cola Co. and Visa USA are shopping around.The two sponsor General Growth Properties’ Cash Back for Schools program in 58 malls. Shoppers turn in
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Agencies
Increased Brandwidth :How brand identities can be influenced by data mining.
Brand advertising doesn’t have to exist in an accountability-free vacuum. According to panelists at a National Center for Database Marketing session in
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Agencies
British Persuasion
Here’s a success story from the if-you-build-it-they-will-come file: Simple postcards drummed up attendance for three-day tours of rock shows in London.Boston-based
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Agencies
Watching the Watchers
For more than 60 years Consumer Reports has provided independent and impartial opinions on a variety of products and services in its mission “to test
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Agencies
Circular Logic
In some circles, Dan Snyder may be better known for buying the Washington Redskins than he is for masterminding Snyder Communications Inc. The Bethesda,