Agencies

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  FOUR IDEAS FOR ONE-TO-ONE

  Unsure of exactly how to structure and build a B-to-B one-to-one customer relationship program? Here are four ideas to get you started.Treat Customers

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  British Persuasion

  Here’s a success story from the if-you-build-it-they-will-come file: Simple postcards drummed up attendance for three-day tours of rock shows in London.Boston-based

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  End Game

  Viatical settlements are a $100 billion industry that no one wants to talk about.”It’s a little thing about death and money,” says entrepreneur Sean Strub,

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  Watching the Watchers

  For more than 60 years Consumer Reports has provided independent and impartial opinions on a variety of products and services in its mission “to test

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  DM HISTORY: But Wait, There’s More!

  Though we’re avid DM history buffs, we were surprised hear that the Veg-o-Matic is part of the Chicago Historical Society collection, along with about

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  Circular Logic

  In some circles, Dan Snyder may be better known for buying the Washington Redskins than he is for masterminding Snyder Communications Inc. The Bethesda,

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  “Y2K” Doesn’t Mean “You’re too Cute”

  Anyone who thought the coming millennium would bring a new and clearer dimension to conventional advertising had better take some melatonin and disappear

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  Kiss and Digi-Tell: DIRECT polls readers on their e-commerce practices

  “more” sums up the attitude of respondents to DIRECT’s annual survey of e-commerce marketing practices. More spending. More media used. More functions.The

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  Clark Zones In: New c-store format plays up brands.

  Clark Retail Enterprises, Glen Ellyn, IL, opens its newest convenience store format, Oh! Zone, this month in Normal, IL, with plans to add six stores

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  Foreign DM Trade Missions Set

  In its efforts to make foreign countries hospitable to American direct marketers, International Direct Marketing Consultants Inc. of Dallas has announced