Agencies
-
Agencies
Micrografx Blows Chance to Reel in Prospectx
An industrial-strength software company conceals a major product introduction with clevernessSometimes you can’t be sure what an ad’s real purpose is.Is
-
Agencies
Watching the Watchers
For more than 60 years Consumer Reports has provided independent and impartial opinions on a variety of products and services in its mission “to test
-
Agencies
Sweeps Still Under Scrutiny
The National Association of Attorneys General (NAAG) will keep up the pressure on unscrupulous direct-mailers once federal legislation begins this year.”We’ve
-
Agencies
British Persuasion
Here’s a success story from the if-you-build-it-they-will-come file: Simple postcards drummed up attendance for three-day tours of rock shows in London.Boston-based
-
Agencies
Circular Logic
In some circles, Dan Snyder may be better known for buying the Washington Redskins than he is for masterminding Snyder Communications Inc. The Bethesda,
-
Agencies
“Y2K” Doesn’t Mean “You’re too Cute”
Anyone who thought the coming millennium would bring a new and clearer dimension to conventional advertising had better take some melatonin and disappear
-
Agencies
Kiss and Digi-Tell: DIRECT polls readers on their e-commerce practices
“more” sums up the attitude of respondents to DIRECT’s annual survey of e-commerce marketing practices. More spending. More media used. More functions.The
-
Agencies
Frankly, My Dear, Do They Give a Damn?
Watching the give and take among proponents and opponents of postal legislative reform has been fascinating. Proponents – and I’m one – have struggled
-
Agencies
Foreign DM Trade Missions Set
In its efforts to make foreign countries hospitable to American direct marketers, International Direct Marketing Consultants Inc. of Dallas has announced