Agencies
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Agencies
Pennzoil Launches DRTV Campaign
Pennzoil has begun a nationwide DRTV campaign for Rescue, a new product for motorists who run out of gas. The campaign, which includes 30- and 60-second
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Agencies
Defending Your Company’s Name: Reputation management is a strategic imperative.
We’ve cried a collective “Oh no!” at the negative, scathing headlines about sweepstakes, or heard countless stories about various companies committing
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Agencies
Moviegoers
New multiscreen megaplex theaters offering a wider selection of films and showtimes, among other diversions, are transforming moviegoers’ behavior. By
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Agencies
POLITICS: Rudy Fever
It takes a lot to get a New Yorker’s attention. After all, this is a city where a man died on the subway during his morning commute and nobody noticed
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Agencies
TRADE ASSOCIATION: DMA Reforms Committees
In one of the most dramatic reforms in its history, the Direct Marketing Association has created four board-level committees to strengthen its strategic
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Agencies
First Gear: Volvo launches Web sites for new models in a multimedia effort
volvo Cars of North America is using the Web as the primary lead generation medium for the launch of two new car models.Prospects can visit two Volvo
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Agencies
Catalog Copy That Sings
One of my first jobs in direct marketing was as a freelance writer for retail catalogs. On a quiet night, I could write an entire 32- to 48-page catalog.
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Agencies
The European Model
you know how it is in business meetings. Something you say triggers an idea and, whatever the outcome of the original meeting, you come away with a fresh
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Agencies
Looking for Industrial Supplies? Click Here
A lot of industrial marketers are lagging far behind in e-commerce and need an inexpensive way to attract customers. So Paul Baier, chief executive at
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Agencies
Supplemental Coverage: YouZoom helps agents sell insurance online
independent insurance sellers have a new tool at their disposal. Arrowhead General Insurance Agency, San Diego, has launched an online direct marketing