Agencies
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Agencies
UPDATING THE NEW DM: It Costs More to Get Them Than to Keep Them. Sez Who?
THE LEAD STORY in the December issue of DIRECT (“Don’t Be Lulled”) featured a pie chart indicating that in 1999, companies were spending 50% of their
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Agencies
Oiling…No, Make That Greasing…the Olympic Lamp
ALONG WITH “legal ethics” and “military intelligence,” “Olympic Games” is a current oxymoron.Games? Games are a bunch of kids choosing sides for softball,
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Agencies
Go to Logo
A CYBERMARKETER WITH a newfangled method for designing and marketing logos and the like is moving to make its mark.MadeToOrder.com, in Redwood City, CA,
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Agencies
What you don’t know can hurt you
Call Center Sales Metrics 101: What are your reports really telling you?When it comes to using the telephone as a sales and marketing tool, a couple of
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Agencies
Like “Seinfeld,” This Ad’s About Nothing
Art Technology Group appears to be a terrific e-commerce resource for major players – but you’d never guess from looking at the ad for its Web siteART
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Agencies
Never Enough Time (or a Dozen Ways to Find Time)
Strategy is the art of making use of time and space. I am less chary of the latter than the former; space we can recover, time never. – NapoleonQ. What
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Agencies
Save That Date
FOR MANY MAILERS, protected mail dates have long gone the way of the Johnson Box.Most consumer catalogers stopped protecting dates a long time ago as
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Agencies
PLAY DETECTIVE – INVESTIGATE YOUR LEADS
In the fast-paced, competitive world of high-technology marketing, companies need to find an extra edge to maintain high growth rates.Citrix Systems,
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Agencies
GETTING WHAT THEY NEED
When it comes to procurement, the little guys don’t have to be left out. They can take advantage of the same economies of scale, speedy deliveries and