Agencies
-
Agencies
Out With the Old
The U.S. Postal Service has filed for a rate increase. It’s no surprise: Postmaster General William Henderson has been signaling mailers for months about
-
Agencies
What Were They Thinking? USPS rate proposals are contradictory – and self-defeating
THE NEW RATE case is one of the most illogical I’ve ever seen. Proposing the largest hikes for those who participate in worksharing discounts, it asks
-
Agencies
NOT AGAIN: Direct mailers are staggered by the proposed postal rate hike
Reaction ranged from disgust to outrage in January when the U.S. Postal Service said it would seek up to double-digit hikes for some commercial mail starting
-
Agencies
The End of the World as We Know It?
YEAH, YEAH, sure, sure. Jan. 1, 2000 has come and gone, and Y2K turned out to be the most over-hyped dud since the “Seinfeld” finale. Our computers still
-
Agencies
What you don’t know can hurt you
Call Center Sales Metrics 101: What are your reports really telling you?When it comes to using the telephone as a sales and marketing tool, a couple of
-
Agencies
DIRECT MAIL: Environmental Moo-vement
A DIRECT MAIL PACKAGE we recently received urges us to preserve “key wildlife habitat” by eating its denizens.An enclosed catalog, from Lander, WY-based
-
Agencies
No Bull: HotData helps firm pick prime prospects
Undeliverable rates of 50% to 60% are bad under any circumstances, but when a direct mail package costs upward of $15 they can drain a marketer’s budget.Such
-
Agencies
Looming Rate Hike Angers U.K. DMers
PORPOSED postal rate increases in the United Kingdom have sparked criticism by the direct marketing industry as well as calls for their immediate withdrawal.
-
Agencies
The Personal Touch: DIRECT’s annual survey notes customization trends among DMers
Welcome to 2000, where yesterday’s buzzwords are today’s corporate tactics. Or are they?Take the idea of marketing strategies involving customization.