Agencies

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  Ready, Met, Go: Museum caters to visitor preferences with Web site

  New York’s Metropolitan Museum of Art has revamped its Web site with a goal of creating a new museum shop database that can be segmented by areas of interest.Howard

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  DO IT YOURSELF

  Troubled by falling response and lower remit rates, publishers are turning from agents and going direct to the consumerPublishers have taken on a new

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  Rare, Medium or Well-Done?: Omaha Steaks tries personalized e-mail catalogs

  Whether or not you like their cuisine, you have to agree that Burger King is right about one thing: Food is definitely a category where people want it

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  Voting No on DM: U.K. DMA fights cutoff of electoral register data

  A rear-guard action by the United Kingdom’s Direct Marketing Association may still soften the severest blow yet dealt to the industry’s access to consumer

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  UPDATING THE NEW DM: Optimizing Your Contact Strategy

  Do you want to make your head hurt? Think about this: You have x million customers, n number of products and y dollars to spend over some promotion period,

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  Holy#@$*! – Wordsmiths Fall Victim to the Expletive Epidemic

  Visualize this scenario. In fact, you may not have to visualize it; you may have experienced it.A salesperson wants to prove to you that he’s a one-to-one

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  RETAIL: Macro Effort on a Micro-Sale

  Still not convinced you need synergy across all of your marketing channels and employees who understand the importance of one-to-one? Read on.Bruce Clarkson,

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  Collecting More Than Spare Change

  The U.S. Mint profits by using data to turn itself into a customer-oriented enterpriseBehind every consumer who holds up a checkout line to dig through

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  Data Miner or Renaissance Person?

  When I read “Panning for Gold: Building the Right Database System Is Essential to Getting the Big Payoff” in the November issue of 1to1, it raised a question

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  Stocking Stumpers

  It smacks of a now classic (but not beloved) holiday tale: A hopeful young woman placed an order with an online toy retailer on Dec. 6 for two items listed