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Thank Q Very Much
Do you own pets?””How much land do you own?” “Do you farm crops or livestock?”It’s not an awkward rural first date but rather the beginning of another
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ACQUISITION: R.R. Donnelley Buys CTC
R.R. DONNELLEY Logistics Services, Chicago, a unit of directory and catalog publisher R.R. Donnelley & Sons Co., has purchased CTC Distribution Direct,
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ELECTRIC REVENUE: NEED2BUY.COM GOES FORWARD WITH REVERSE AUCTIONS
Need2buy.com has been busy taking care of its own needs to find manufacturers interested in buying online.The company – an online industrial marketer
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E-COMMERCE: Ya Gotta Believe
“IN ORDER TO engage Christians on a daily basis and for the long term, we had to make iBelieve.com more than just e-commerce. We had to make it a true
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The Call Center Health Check
The most powerful assessment of any call center is provided thousands of times each day by customers. Thus, the best assessment of any call center’s delivery
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A Thorough Examination
At Toshiba America Medical Systems, several departments are part of its diagnostic medical equipment and service sales efforts, including field reps,
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Are You One-to-One – or Wan-to-One?
As this issue of DIRECT goes to press, the second issue of our new sister publication, 1to1, is also getting ready to go to the printer.Shameless Plug
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LINKING THE MARKETING-SALES LOOP
Business-to-business marketers are always looking for ways to demonstrate our value, explain the contribution of our activities and justify budgets. Just
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Yet Another Fine Mess
Remember that inevitable scene in Laurel and Hardy films when Ollie would turn to Stan and say: “Well, here’s another fine mess you’ve gotten me into!”?
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Hickory Farms to Close Stores, Focus on Catalog
HICKORY FARMS, MAUMEE, OH, plans to close 18 shopping mall stores to focus on catalog and Internet sales. Sales within the company’s stores have slipped,