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Sound Track
When I took over Hot Creative three years ago, I thought it would be interesting to review direct marketing in all media, not just mail, but also television,
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Agencies
DIRECT MAIL: Date? No, Thanks-I’d Rather Have a Sandwich
AS WE’RE QUITE HAPPY with our mate at the moment, we almost threw out a recent mailing from the dating service LunchDates without a second glance. That
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Tattoo You: San Diego’s KPBS makes its mark on members
You know you’re building a close relationship when there’s skin contact.That might explain why last October, KPBS used temporary tattoos as a premium
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Co-ops.com
Despite its unprecedented growth year to year, e-commerce accounts for only 2% of retail sales. Marketers are looking for ways to drive consumers to their
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Virtual Limbo – Nothing to L.O.L. About
One of my pet annoyances is the punctuational shorthand the Internet has thrust upon our consciousness. “:-)” is supposed to mean something – smile or
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Stay Awhile
Starwood Hotels & Resorts Worldwide Inc. is meeting its customers’ actual needs through virtual customer service. Launched last winter, the Starwood Preferred
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Shoppers Log On
Focus group research shows that Web sites are creating brand loyalty and taking business from print catalogsWeb sites have already established brand loyalty
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Increasing the Traction
One could say Volvo Cars of North America, Inc. is looking for better mileage with its newest model – a revamped Web site slated to debut this spring.The
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The Problem – and the Solution – Is Management
By now, everyone knows that to gain the most competitive advantage out of the Internet, a company must organize itself around the customer and embrace
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HITTING THE OPEN ROAD: AUTOBYTEL.COM CREATES NEW DIVISION TO EXPAND DEALER BASE
Autobytel.com has created a new division to expand its wholesale offerings to a wider base of car dealers – and drive away with a bigger chunk of the