Agencies
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Agencies
Thank Q Very Much
Do you own pets?””How much land do you own?” “Do you farm crops or livestock?”It’s not an awkward rural first date but rather the beginning of another
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Agencies
The Call Center Health Check
The most powerful assessment of any call center is provided thousands of times each day by customers. Thus, the best assessment of any call center’s delivery
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Agencies
A Thorough Examination
At Toshiba America Medical Systems, several departments are part of its diagnostic medical equipment and service sales efforts, including field reps,
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Agencies
Are You One-to-One – or Wan-to-One?
As this issue of DIRECT goes to press, the second issue of our new sister publication, 1to1, is also getting ready to go to the printer.Shameless Plug
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Agencies
Hickory Farms to Close Stores, Focus on Catalog
HICKORY FARMS, MAUMEE, OH, plans to close 18 shopping mall stores to focus on catalog and Internet sales. Sales within the company’s stores have slipped,
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Agencies
Overlooking a Window of Opportunity
It’s hard to tell from these ads that Hunter Douglas offers an impressive line of custom-made window treatments for home or officeIt’s about time us direct
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Agencies
Sticky Stuff: Web sites use a variety of techniques to keep customers
The journey to customer retention on the Web is still mostly uncharted territory. Those who have taken the role of electronic Lewis and Clarks say in
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Lighting Up Loyalty
Think Marlboro. Think rugged cowboys. Think big, blue, open skies. Think Unlimited magazine.The brand’s corporate parent, Philip Morris USA, is one of
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Agencies
LINKING THE MARKETING-SALES LOOP
Business-to-business marketers are always looking for ways to demonstrate our value, explain the contribution of our activities and justify budgets. Just
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Agencies
Yet Another Fine Mess
Remember that inevitable scene in Laurel and Hardy films when Ollie would turn to Stan and say: “Well, here’s another fine mess you’ve gotten me into!”?