Agencies
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Agencies
ACQUISITION: R.R. Donnelley Buys CTC
R.R. DONNELLEY Logistics Services, Chicago, a unit of directory and catalog publisher R.R. Donnelley & Sons Co., has purchased CTC Distribution Direct,
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Agencies
ELECTRIC REVENUE: NEED2BUY.COM GOES FORWARD WITH REVERSE AUCTIONS
Need2buy.com has been busy taking care of its own needs to find manufacturers interested in buying online.The company – an online industrial marketer
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Agencies
A Thorough Examination
At Toshiba America Medical Systems, several departments are part of its diagnostic medical equipment and service sales efforts, including field reps,
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Agencies
Are You One-to-One – or Wan-to-One?
As this issue of DIRECT goes to press, the second issue of our new sister publication, 1to1, is also getting ready to go to the printer.Shameless Plug
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Agencies
Overlooking a Window of Opportunity
It’s hard to tell from these ads that Hunter Douglas offers an impressive line of custom-made window treatments for home or officeIt’s about time us direct
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Agencies
Sticky Stuff: Web sites use a variety of techniques to keep customers
The journey to customer retention on the Web is still mostly uncharted territory. Those who have taken the role of electronic Lewis and Clarks say in
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Agencies
Lighting Up Loyalty
Think Marlboro. Think rugged cowboys. Think big, blue, open skies. Think Unlimited magazine.The brand’s corporate parent, Philip Morris USA, is one of
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Agencies
DoubleClick Negotiates to Buy SmartBase
INTERNET ADVERTISING company DoubleClick, New York, is reportedly in negotiations to buy SmartBase, a catalog cooperative database wholly owned by Acxiom
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Agencies
LINKING THE MARKETING-SALES LOOP
Business-to-business marketers are always looking for ways to demonstrate our value, explain the contribution of our activities and justify budgets. Just
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Agencies
Yet Another Fine Mess
Remember that inevitable scene in Laurel and Hardy films when Ollie would turn to Stan and say: “Well, here’s another fine mess you’ve gotten me into!”?