Agencies
-
Agencies
RETAIL: Macro Effort on a Micro-Sale
Still not convinced you need synergy across all of your marketing channels and employees who understand the importance of one-to-one? Read on.Bruce Clarkson,
-
Agencies
The Call Center Health Check
The most powerful assessment of any call center is provided thousands of times each day by customers. Thus, the best assessment of any call center’s delivery
-
Agencies
Lawmakers Form Two Privacy Groups
HOUSE AND SENATE lawmakers have formed two groups to discuss possible new legislation and policies surrounding complex privacy issues. Sen. Tom Daschle,
-
Agencies
Ready, Met, Go: Museum caters to visitor preferences with Web site
New York’s Metropolitan Museum of Art has revamped its Web site with a goal of creating a new museum shop database that can be segmented by areas of interest.Howard
-
Agencies
DO IT YOURSELF
Troubled by falling response and lower remit rates, publishers are turning from agents and going direct to the consumerPublishers have taken on a new
-
Agencies
Stocking Stumpers
It smacks of a now classic (but not beloved) holiday tale: A hopeful young woman placed an order with an online toy retailer on Dec. 6 for two items listed
-
Agencies
CATALOG SHOPPING: Di’s Dahlia
IT’S A FLOWER fit for a princess. That’s because it was created for one.Spring Hill Nurseries of Tipp City, OH features the Diana, Princess of Wales dahlia
-
Agencies
For Assurant, One-to-One Isn’t Automatic – Yet
Financial services firm centralizes its database to strengthen customized marketingAdd Assurant Group to the ranks of firms mining their databases to
-
Agencies
A Solid Foundation: Chicago’s WTTW gets personal with planned givers
There’s an old blackout sketch at Chicago’s famed Second City Theater. A smiling, congenial host asks viewers to please donate to Channel 11, the city’s
-
Agencies
Collecting More Than Spare Change
The U.S. Mint profits by using data to turn itself into a customer-oriented enterpriseBehind every consumer who holds up a checkout line to dig through