Agencies

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  Overlooking a Window of Opportunity

  It’s hard to tell from these ads that Hunter Douglas offers an impressive line of custom-made window treatments for home or officeIt’s about time us direct

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  Sticky Stuff: Web sites use a variety of techniques to keep customers

  The journey to customer retention on the Web is still mostly uncharted territory. Those who have taken the role of electronic Lewis and Clarks say in

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  Lighting Up Loyalty

  Think Marlboro. Think rugged cowboys. Think big, blue, open skies. Think Unlimited magazine.The brand’s corporate parent, Philip Morris USA, is one of

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  Sound Track

  When I took over Hot Creative three years ago, I thought it would be interesting to review direct marketing in all media, not just mail, but also television,

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  Database Buyout: Equifax acquires data gathering units of R.L. Polk

  Direct marketers awoke on Feb. 10 to find that there was more competition in the database compiling business – or less, depending on how you look at it.Equifax,

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  DIRECT MAIL: Date? No, Thanks-I’d Rather Have a Sandwich

  AS WE’RE QUITE HAPPY with our mate at the moment, we almost threw out a recent mailing from the dating service LunchDates without a second glance. That

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  Tattoo You: San Diego’s KPBS makes its mark on members

  You know you’re building a close relationship when there’s skin contact.That might explain why last October, KPBS used temporary tattoos as a premium

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  Why, Oh Why, Would You Have Chosen DM in Its Infancy?

  Today, highly respected colleges offer degrees in direct marketing, and DM has even become the darling of some sages who report it will replace general

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  Virtual Limbo – Nothing to L.O.L. About

  One of my pet annoyances is the punctuational shorthand the Internet has thrust upon our consciousness. “:-)” is supposed to mean something – smile or

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  Increasing the Traction

  One could say Volvo Cars of North America, Inc. is looking for better mileage with its newest model – a revamped Web site slated to debut this spring.The