Agencies

• Agencies

  Triskaidekafundraising

  If you want to get a kid turned on to PBS, Cookie Monster’s your guy. But New York’s WNET wanted donors, so it turned to the decidedly non-Muppet Jonathan

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  Give Mama What She Craves

  No one hungers for information more than new parents – except maybe parents-to-be. That’s what BabyCenter.com is banking on by making information its

• Agencies

  Mississippi Becomes 27th State to Sue PCH

  MISSISSIPPI BECAME the 27th state to sue Port Washington, NY-based sweepstakes mailer Publishers Clearing House, claiming that the company uses false

• Agencies

  THE EVOLUTION WILL BE DIGITIZED

  In an effort to build its domestic business by 20% this year, biotech product cataloger ISC Bioexpress is breaking out 11 specifically targeted catalogs

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  Stopping the Leaky Bucket

  For many companies, aftermarket products and services often represent significantly higher margins and sustainable revenue streams than original equipment

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  Stay Awhile

  Starwood Hotels & Resorts Worldwide Inc. is meeting its customers’ actual needs through virtual customer service. Launched last winter, the Starwood Preferred

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  Shoppers Log On

  Focus group research shows that Web sites are creating brand loyalty and taking business from print catalogsWeb sites have already established brand loyalty

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  Lawmakers Form Two Privacy Groups

  HOUSE AND SENATE lawmakers have formed two groups to discuss possible new legislation and policies surrounding complex privacy issues. Sen. Tom Daschle,

• Agencies

  Ready, Met, Go: Museum caters to visitor preferences with Web site

  New York’s Metropolitan Museum of Art has revamped its Web site with a goal of creating a new museum shop database that can be segmented by areas of interest.Howard

• Agencies

  DO IT YOURSELF

  Troubled by falling response and lower remit rates, publishers are turning from agents and going direct to the consumerPublishers have taken on a new