Agencies
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Agencies
Integration Sweeping Europe’s Postal Services
European postal services will see far-reaching integration in the next five years as privatization and global alliances transform the industry, officials
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Agencies
Rare, Medium or Well-Done?: Omaha Steaks tries personalized e-mail catalogs
Whether or not you like their cuisine, you have to agree that Burger King is right about one thing: Food is definitely a category where people want it
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Agencies
Voting No on DM: U.K. DMA fights cutoff of electoral register data
A rear-guard action by the United Kingdom’s Direct Marketing Association may still soften the severest blow yet dealt to the industry’s access to consumer
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Agencies
UPDATING THE NEW DM: Optimizing Your Contact Strategy
Do you want to make your head hurt? Think about this: You have x million customers, n number of products and y dollars to spend over some promotion period,
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Agencies
Holy#@$*! – Wordsmiths Fall Victim to the Expletive Epidemic
Visualize this scenario. In fact, you may not have to visualize it; you may have experienced it.A salesperson wants to prove to you that he’s a one-to-one
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Agencies
RETAIL: Macro Effort on a Micro-Sale
Still not convinced you need synergy across all of your marketing channels and employees who understand the importance of one-to-one? Read on.Bruce Clarkson,
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Agencies
Lawmakers Form Two Privacy Groups
HOUSE AND SENATE lawmakers have formed two groups to discuss possible new legislation and policies surrounding complex privacy issues. Sen. Tom Daschle,
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Agencies
Ready, Met, Go: Museum caters to visitor preferences with Web site
New York’s Metropolitan Museum of Art has revamped its Web site with a goal of creating a new museum shop database that can be segmented by areas of interest.Howard
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Agencies
DO IT YOURSELF
Troubled by falling response and lower remit rates, publishers are turning from agents and going direct to the consumerPublishers have taken on a new