Agencies

• Agencies

  Basketball Fans

  A SOCCER BALL and two half-bushel peach baskets were used to play the very first basketball game in Springfield, MA, in 1891. Differing historical accounts

• Agencies

  DATABASE STRATEGIES: Integrating Marketing Databases With the Web

  We’ve been approached lately by many clients who’d like to know whether their marketing databases can be integrated with the Web.Integration, however,

• Agencies

  Vernon Acquires Rue de France

  Lillian Vernon Corp., Rye, NY, has signed a letter of intent to acquire Rue de France Inc., a 15-year-old home furnishings retailer. The firm also sells

• Agencies

  Rocking and Rolling at Columbia House

  SOME FAMILIAR FACES are gone from Columbia House, the New York-based music marketer. CEO Richard Wolter retired Feb. 2, and two weeks later 87 other jobs

• Agencies

  DOOR-TO-DOOR SALES: Avon Clicking!

  The Avon lady is getting wired.Instead of “Ding-dong! Avon calling!” customers may choose to respond to the click of a mouse. And the results could mean

• Agencies

  States Lose Out on Online Sales

  Of the nearly $13 billion in taxable retail goods sold online in 1999 in the United States, only 20% was taxed by the states, according to a study by

• Agencies

  Data to Go

  InfoUSA has rolled out ListBazaar.com, offering direct marketers self-service online access to its consumer and business databases.Roughly 12 million

• Agencies

  Ad Mail to Drop

  The U.S. Postal Service anticipates a 25% drop in first class mail volume and revenue between 2003 and 2008 and unspecified declines in Standard A mail

• Agencies

  Synapse Intros Service for Trade Pubs

  Synapse Group Inc., Stamford, CT, is about to launch Freebizmag.com, an online service to generate circulation for advertiser-supported trade publications

• Agencies

  DMers Told: Learn From Holiday Mistakes

  Garden.com CEO says 14% of all e-tailing packages arrived lateA QUARTER OF ALL Web sites suffered such severe technological glitches during the 1999 holiday