Agencies

• Agencies

  DOWNS AWARD: Jackson Wins It

  Rob Jackson has been named the Charles S. Downs Chicago Direct Marketer of the Year by the Chicago Association of Direct Marketing. He was scheduled to

• Agencies

  MERGERS: Havas Has U.S. Shopping List

  Havas Advertising, which recently bought Snyder Communications for $2.1 billion, will continue acquiring agencies in this country, according to Patrick

• Agencies

  This One’s for You

  Talk about organized.Say, for instance, that you’re Ken S. Jones of Los Angeles. Today, Day-Timers, the Allentown, PA-based marketer of calendars and

• Agencies

  Larrick to Head McCann Unit

  Pam Larrick has been promoted to president and chief operating officer of McCann Relationship Marketing Worldwide. Larrick, who previously served as executive

• Agencies

  AMA Blasts Opt-in

  The American Medical Association opposed government regulations to keep electronic medical records from employers and marketers at a hearing last month.AMA

• Agencies

  PRIVACY: AIM E-mail Rules Draw Internal Fire

  Did the Association for Interactive Media go far enough when it passed a set of resolutions for responsible e-mail marketing last month? At least one

• Agencies

  Information, Please: Asking for It

  The two biggest buzzwords in marketing – e-commerce and CRM – are linked in more ways than one. Each feeds the other, and both are, in turn, sustained

• Agencies

  Save Your Money

  The premise behind CRM is simple: It’s more profitable and efficient to increase sales to established customers than it is to cold-call on strangers.Unfortunately,

• Agencies

  DATABASE STRATEGIES: Integrating Marketing Databases With the Web

  We’ve been approached lately by many clients who’d like to know whether their marketing databases can be integrated with the Web.Integration, however,

• Agencies

  Basketball Fans

  A SOCCER BALL and two half-bushel peach baskets were used to play the very first basketball game in Springfield, MA, in 1891. Differing historical accounts