Agencies
-
Agencies
Fresh-Cut Data: 1-800 FLOWERS.COM TAKES ITS DATABASE IN HOUSE
1-800-Flowers.com, which takes pride in its technological savvy, came to a sad conclusion last summer – its system for accessing customer buying and service
-
Agencies
DMers Told: Learn From Holiday Mistakes
Garden.com CEO says 14% of all e-tailing packages arrived lateA QUARTER OF ALL Web sites suffered such severe technological glitches during the 1999 holiday
-
Agencies
Bigfoot Interactive Taps Beaudoin
Bigfoot Interactive, New York, a direct e-marketing services company, has named Beverly Beaudoin president. Beaudoin will lead the sales, marketing, client
-
Agencies
ANYTHING FOR MONEY: Who Wants to Marry a Millionaire’s Ex?
JUST WHEN YOU THOUGHT television was the stupidest medium there is, something on the Internet knocks that idea right out of your head.Renowned primarily
-
Agencies
Leave It to the Pros: CRM programs should be run by data-leveraging architects
Customer relationship management is often an exercise in sophisticated chaos. Massive resources are poured into “Star Wars” technology. Advance-degreed
-
Agencies
DOWNS AWARD: Jackson Wins It
Rob Jackson has been named the Charles S. Downs Chicago Direct Marketer of the Year by the Chicago Association of Direct Marketing. He was scheduled to
-
Agencies
Just Look Who’s Invading Our Turf…
IN A SINGLE section of a single issue of The Wall Street Journal were a gaggle of ads that were both naive and assumptive. What a dangerous combination!In
-
Agencies
AMA Blasts Opt-in
The American Medical Association opposed government regulations to keep electronic medical records from employers and marketers at a hearing last month.AMA
-
Agencies
GOOD WORKS: Crafting Geezer.com
P1OLITICALLY CORRECT it ain’t. Geezer.com is the name of a site – expected to go live in May – that sells handicrafts made by artisans age 55 and older.It’s