Agencies
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Agencies
INTERACTIVE: Fake
The whole point of shopping on the Web is the convenience of shopping at home, right? Maybe not.Santa Monica, CA-based Virtual Emporium (www.virtualemporium.com)
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Agencies
A Fluid Web Site
Several industrial and high-tech giants have teamed up to create an online marketplace for selling industrial fluid-processing equipment.Industria Solutions
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Agencies
Setting the Standard: What’s a “quality” call and how do you get one?
Defining the “quality” of a telephone contact with a current or prospective customer can be quite a slippery slope. Like other subjective standards, most
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Agencies
Object Lesson: Software marketer Business Objects gets personal
Even in the high-tech mecca of Silicon Valley, nothing beats the personal touch of a human voice on the phone. That’s why San Jose, CA-based computer
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Agencies
Class-action Suits `R’ Us
I’m not a fan of Toys `R’ Us.I think its chairman or president or Grand Kahuna or whatever his title is, is overpaid. I think its icon, that giraffe,
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Agencies
Happy Campers
Web site registration and a new “teaser” direct mail campaign have dramatically increased telephone response to an annual customer loyalty program sponsored
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Agencies
Germany Imposes Postal Surcharge
Cross-border direct mailers may be facing higher postage rates, especially for items bound for Germany, as the result of an unexpected court ruling in
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Agencies
DraftWorldwide Buys Brand Agency
DraftWorldwide, the Chicago-based direct response agency, will acquire a majority stake in AG Worldwide, a brand strategy and advertising agency, according
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Agencies
Creating a Customer Information Management Plan
Where is your customer data…and where should your customer data be? If you take a broad look across your organization, you are likely to find pools
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Agencies
POSTAL: USPS’ Calendar Mail Rule Draws Ire
The U.S. Postal Service is under fire by DM trade groups for ruling that most promotional calendars – those without extensive editorial copy – must be