Agencies
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Agencies
Web Marketers Favor Opt-in
A majority of Internet marketers have voted in favor of opt-in e-mail marketing, according to surveys from e-mail service provider NetCreations Inc.,
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Agencies
A Postal Sin of Omission
In previous columns, I discussed some of the mistakes the U.S. Postal Service made in preparing its latest rate case. But besides these errors of commission,
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Agencies
Wired Women: Marketers adapt strategies to females’ online behavior
As women move onto the Internet in big numbers – by 2003, 49% will use the Internet compared with 21% in 1998 – marketers are finding that their Web behavior
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Agencies
Consumers Worry About Net Privacy
Awhopping 85% of Internet users are concerned about privacy, according to a study released last month. A Stamford, CT-based Internet consulting firm,
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Agencies
WebFlyer Plans Custom ISP
WebFlyer, an Internet site dedicated to frequent flyer programs, is extending its brand by becoming a free Internet service provider.This will put the
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Agencies
Agent-Sold Subs – New Directions?
Just in case you’ve been in jail or on Mars for the past six months, the multimagazine subscription business is being devoured by the legal systems of
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Agencies
Getting Shipshape
All the ships at sea just may be able to find the replacement parts they need on the Web at Equilinx.com.The new industrial site (www.equilinx.com) provides
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Agencies
End of an Era: Veteran list broker Ed Proctor dies at 90
Direct marketing lost one of its grand veterans on March 4 when Ed Proctor, who retired from the Guild Co. only last year after 68 years as a list broker,
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Agencies
Data Dump: Interpretations of new legislation may curtail DM information use
Barring a convincing case from the direct response industry, marketers stand to lose significant data sources under the strictest interpretations of the