Agencies
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Agencies
Setting the Standard: What’s a “quality” call and how do you get one?
Defining the “quality” of a telephone contact with a current or prospective customer can be quite a slippery slope. Like other subjective standards, most
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Agencies
Object Lesson: Software marketer Business Objects gets personal
Even in the high-tech mecca of Silicon Valley, nothing beats the personal touch of a human voice on the phone. That’s why San Jose, CA-based computer
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Agencies
Class-action Suits `R’ Us
I’m not a fan of Toys `R’ Us.I think its chairman or president or Grand Kahuna or whatever his title is, is overpaid. I think its icon, that giraffe,
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Agencies
DraftWorldwide Buys Brand Agency
DraftWorldwide, the Chicago-based direct response agency, will acquire a majority stake in AG Worldwide, a brand strategy and advertising agency, according
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Agencies
Creating a Customer Information Management Plan
Where is your customer data…and where should your customer data be? If you take a broad look across your organization, you are likely to find pools
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Agencies
POSTAL: USPS’ Calendar Mail Rule Draws Ire
The U.S. Postal Service is under fire by DM trade groups for ruling that most promotional calendars – those without extensive editorial copy – must be
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Agencies
The DR Learning Curve: Dot-coms should get wise to old TV tricks
It was “My Fair Lady”‘s Professor Henry Higgins who bemoaned, “Why can’t a woman be more like a man?” Well, why can’t dot-coms be more like direct marketers?
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Agencies
BOOK REVIEWS: Hedgehogging Bets
The late British political scientist Sir Isaiah Berlin’s famous essay, “The Hedgehog and the Fox,” refers to an old adage: The fox knows many things,
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Agencies
Browsing Buddies
In a move that reduces costs while increasing the frequency of contacts, Agilent Technologies Inc. is encouraging customers to browse with agents online.Palo
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Agencies
Web Marketers Favor Opt-in
A majority of Internet marketers have voted in favor of opt-in e-mail marketing, according to surveys from e-mail service provider NetCreations Inc.,