Agencies
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Agencies
Getting to Know Them: Four methods marketers can use to evaluate their customers
Do you know who your customers are? Really? Do you know who your best customers are? What makes them the best? Who are your new customers? What do you
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Agencies
INTERACTIVE: Fake
The whole point of shopping on the Web is the convenience of shopping at home, right? Maybe not.Santa Monica, CA-based Virtual Emporium (www.virtualemporium.com)
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Agencies
A Fluid Web Site
Several industrial and high-tech giants have teamed up to create an online marketplace for selling industrial fluid-processing equipment.Industria Solutions
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Agencies
PREMIUMS: Fake
Since Warner Bros. has done scant promotion for its low-key little art film “Batman & Robin,” we thought we’d help them out with this little bit of public
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Agencies
Object Lesson: Software marketer Business Objects gets personal
Even in the high-tech mecca of Silicon Valley, nothing beats the personal touch of a human voice on the phone. That’s why San Jose, CA-based computer
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Agencies
A Press Run to Remember
“All right,” said John to himself, “I’m on my way to some little town in heaven-knows-where to do my first catalog press check. My co-worker, Tiffany,
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Agencies
Class-action Suits `R’ Us
I’m not a fan of Toys `R’ Us.I think its chairman or president or Grand Kahuna or whatever his title is, is overpaid. I think its icon, that giraffe,
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Agencies
Happy Campers
Web site registration and a new “teaser” direct mail campaign have dramatically increased telephone response to an annual customer loyalty program sponsored
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Agencies
Germany Imposes Postal Surcharge
Cross-border direct mailers may be facing higher postage rates, especially for items bound for Germany, as the result of an unexpected court ruling in
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Agencies
Setting the Standard: What’s a “quality” call and how do you get one?
Defining the “quality” of a telephone contact with a current or prospective customer can be quite a slippery slope. Like other subjective standards, most