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  E-MAIL JOKE MARKETING: Did You Hear the One About…?

  What’s the trouble with lawyer jokes? Lawyers don’t think they’re funny, and no one else thinks they’re jokes.Lawyer jokes are a serious tool for author

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  Consumers Worry About Net Privacy

  Awhopping 85% of Internet users are concerned about privacy, according to a study released last month. A Stamford, CT-based Internet consulting firm,

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  A Postal Sin of Omission

  In previous columns, I discussed some of the mistakes the U.S. Postal Service made in preparing its latest rate case. But besides these errors of commission,

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  Wired Women: Marketers adapt strategies to females’ online behavior

  As women move onto the Internet in big numbers – by 2003, 49% will use the Internet compared with 21% in 1998 – marketers are finding that their Web behavior

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  Getting Shipshape

  All the ships at sea just may be able to find the replacement parts they need on the Web at Equilinx.com.The new industrial site (www.equilinx.com) provides

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  WebFlyer Plans Custom ISP

  WebFlyer, an Internet site dedicated to frequent flyer programs, is extending its brand by becoming a free Internet service provider.This will put the

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  Agent-Sold Subs – New Directions?

  Just in case you’ve been in jail or on Mars for the past six months, the multimagazine subscription business is being devoured by the legal systems of

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  Star Power Preview

  The next event on the entertainment marketing calendar is the Promotion Marketing Association’s Star Power conference, which will take place May 23-24

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  End of an Era: Veteran list broker Ed Proctor dies at 90

  Direct marketing lost one of its grand veterans on March 4 when Ed Proctor, who retired from the Guild Co. only last year after 68 years as a list broker,

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  Data Dump: Interpretations of new legislation may curtail DM information use

  Barring a convincing case from the direct response industry, marketers stand to lose significant data sources under the strictest interpretations of the