Agencies
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Agencies
WILD IN THE STREETS: Kozmo.com Sends in the Marine
It was a plot that could have been lifted from one of the videotapes Kozmo.com’s delivery service shuttles throughout six markets: Rowdy youths disrupt
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Agencies
Penney Names DDB Worldwide
Cataloger and retailer J.C. Penney Co. Inc. of Plano, TX, has selected New York-based DDB Worldwide as its new advertising agency of record. As part of
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Agencies
High School Confidential
How would you like to lose your single largest data source in one fell swoop?That’s what student list marketers will face June 1 when the Shelby Amendment,
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Agencies
Blinded by the Site
We’ve always been keen on the potential of compact discs as a direct marketing medium. A CD is nearly a perfect vehicle: The prospect gets one in the
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Agencies
MyPoints Buys Rival for $142 Million
MyPoints.com Inc. of San Francisco will buy rival Cybergold Inc. for $142 million in stock, doubling its membership. The combination will create one of
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Agencies
But What if Grandma Can’t Drive?
This month, it’s time to share a few unconnected tidbits that have crossed my desk recently. Consider it my annual spring cleaning column – not that I
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Agencies
Congress Mulls Kid Data Measure
An amendment added to a major education bill last month would require public schools to get parental consent before students could participate in education-related
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Agencies
publishing: Casting a WIDE Net
Men’s Health tries everything from e-mail marketing to Internet pop-up boxesMen’s Health, which like most magazines is always on the lookout for new sources
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Agencies
The Salary Line: Telemarketing pay grew faster in 1999 than in ’98, survey says
Wages in the telemarketing sector rose more quickly in 1999 than in 1998, but failed to match the double-digit increases of a few years ago, according
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Agencies
Worldata Debuts E-List Exchange
Worldata/WebConnect, Boca Raton, FL, has launched permissionE.com, an e-mail list exchange program for direct and interactive marketers. “The program