Agencies

• Agencies

  Working to Build Better Regression Models

  In my last column (“It’s Not Too Late to Catch Up,” DIRECT, May 1), I noted I was surprised that less than 30% of the companies surveyed in a recent PricewaterhouseCoopers

• Agencies

  On Universal Service

  For the past five years, those who have a stake in preserving the mail delivery system have been laboring on legislation to ensure that the U.S. postal

• Agencies

  INTERNET SPURS SWITCHBLADE SALES: www.macktheknife.com

  Move over, software and books: Online sales of switchblade knives is a growth industry.One manufacturer, Italian firm SKM, told The Wall Street Journal

• Agencies

  Benefits Package

  Teleservices will play a major role in a new multi-media effort by Employee Benefits Direct Inc. (EBDirect) to promote sales of insurance policies to

• Agencies

  Staff Cuts at USPS

  As part of a major undertaking to reduce costs and remain competitive, the U.S. Postal Service plans to cut its administrative staff by 33% over the next

• Agencies

  VIRAL INVASION: Alloy.com Taps School Spirit

  School spirit is alive and well and thriving on the Web. Direct mail catalog and Gen-Y membership site Alloy Online (www.alloy.com) proved it this spring

• Agencies

  ACQUISITIONS: InfoUSA Buys Getko Direct

  InfoUSA, Omaha, NE, acquired Getko Direct Response of Canada from Cendant Corp. for $1.6 million. Getko, a Canadian list and data processing supplier,

• Agencies

  Musical Downloads

  Amid all the controversy over pirating recorded music on the Web, one online music merchant has turned up the volume on its marketing efforts.Takeoutmusic.com,

• Agencies

  Reseller’s Dream

  Great Plains Software Inc., which sells management and accounting software through resellers, had a problem two years ago.The Fargo, ND-based firm did

• Agencies

  Slack Pack

  When we discuss what doesn’t make creative hot, we’re usually talking about a campaign that doesn’t earn an acceptable response rate or a concept that