Topic

Agencies

  • A High Maintenance Site

    Ebuyxpress.com Inc., the operator of a new business-to-business Web site, has set its sights on alliances with professional organizations rather than

  • Twin Disasters

    Mail Marketing Inc., Haworth, NJ, is continuing operations after a late-April fire damaged the building from which it had run its business for the past

  • Gamblers

    Gamblers are thrill-seekers. Research and surveys indicate people gamble because they’re looking for excitement, enjoyment and a challenge, while winning

  • Carnival Cruises With Co-op Gift Packs

    Along with the lavish meals, poolside fun and pleasure stops, Carnival Cruise Lines gives away a co-op sampling bag to each of its on-board vacationers.Some

  • SWEEPS HAT TRICK

    JVWeb, Inc., a Houston-based Internet strategy company, acquired a majority interest in privately held NewsUSA, which provides news and information about

  • Idiots’ Delight

    As readers of these diatribes know so well, I haven’t been a fan of Cadillac’s advertising.Certainly the introduction of the Catera – the car whose name

  • CUSTOMER CONTACT: Smiles Without Service

    The setting was the Tower Air terminal in New York’s JFK Airport at 6:30 in the morning. The players were Tower airline staffers, the recently betrothed

  • HHonors System

    As a marketing channel, a Web site’s biggest advantage is that it can offer customized content. But a site’s biggest stumbling block can be its passivity,

  • NBCi Picks Up Husdawg

    NBC Internet Inc. (NBCi) has bought Husdawg Communications Inc., a customer relationship management service and electronic registration company geared

  • LEGAL ACTION: 24/7 Sues DoubleClick

    Internet advertising network 24/7 Media Inc. has sued competitor DoubleClick Inc. for patent infringement. The suit, filed in the U.S. District Court