Agencies
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Agencies
SEE, HEAR AND NOW…SNIFF ONLINE: Scent of E-commerce
Suppose you were browsing through an online food catalog and could smell the hot buttered popcorn or freshly baked cookies shown on the screen?Soon that
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Agencies
ACQUISITIONS: InfoUSA Buys Getko Direct
InfoUSA, Omaha, NE, acquired Getko Direct Response of Canada from Cendant Corp. for $1.6 million. Getko, a Canadian list and data processing supplier,
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Agencies
Reseller’s Dream
Great Plains Software Inc., which sells management and accounting software through resellers, had a problem two years ago.The Fargo, ND-based firm did
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Agencies
Slack Pack
When we discuss what doesn’t make creative hot, we’re usually talking about a campaign that doesn’t earn an acceptable response rate or a concept that
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Agencies
Grocery Express
ShopLink.com, the online grocery shopping service, is planning a major expansion in which teleservices and the Internet will be linked.The Westwood, MA-based
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Agencies
Musical Youth: Sears re-targets teens with pop singer Christina Aguilera.
Sears Roebuck and Co., Hoffman Estates, IL, continues its cool-kid marketing makeover this summer, this time enlisting pop singer Christina Aguilera for
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Agencies
CompUSA Reshuffles Its Help Desk
CompUSA Inc. is moving its teleservices help desk program online as part of a new plan that will cut 1,500 store and support positions while adding 650
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Agencies
Charging Forward : Energizer buys a Magic Bus ticket for the fall.
He may keep going and going, but even that peppy rabbit needs a ride every now and then.Next October, battery maker Energizer Holdings’ hippity-hoppity
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Agencies
Anything Acquires Inform Worldwide
Anything Internet Corp., an Internet services company based in Denver, has signed a letter of intent to purchase Inform Worldwide Inc., Englewood, CO,
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Agencies
ONLINE MINI-ME: 3-D modeling enhances e-commerce sites
It’s late. You’re tired. But you need a new dress for an important cocktail party in two days.So you log on to the Internet and check out your favorite