Agencies
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Agencies
This Is a Test
The Children’s Place Retail Stores Inc. planned to roll out its first major customized e-mail campaign in June to follow up on a successful 3,000-name
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Agencies
Want Postal Reform? Talk It Up!
Mailers’ postal reform efforts are entering a critical phase. The time left on Congress’ legislative calendar is limited. If you want to help avert a
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Agencies
AOL Settles With SEC for $3.5 Million
America Online Inc. will pay $3.5 million to settle Securities and Exchange Commission charges of improper accounting procedures. The SEC alleged that
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Agencies
E-Shopping Guidelines Are
A coalition of seven of the most prominent companies in the online world proposed a set of guidelines designed to make Internet shoppers feel more secure.
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Agencies
Former Trans Union Exec Dies at 64
Jay Frank, former senior vice president for Trans Union, died of complications from heart surgery in May at Chicago’s Rush Presbyterian Hospital. He was
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Agencies
Stored Value: Non-traditional retailers catch onto in-store marketing as veteran grocers exploit new technologies.
What’s good for the goose is good for the gander.After watching for years as in-store marketing helped drive sales, retain customers, and fuel repeat
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Agencies
Reseller’s Dream
Great Plains Software Inc., which sells management and accounting software through resellers, had a problem two years ago.The Fargo, ND-based firm did
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Agencies
Slack Pack
When we discuss what doesn’t make creative hot, we’re usually talking about a campaign that doesn’t earn an acceptable response rate or a concept that