Agencies

• Agencies

  Former Trans Union Exec Dies at 64

  Jay Frank, former senior vice president for Trans Union, died of complications from heart surgery in May at Chicago’s Rush Presbyterian Hospital. He was

• Agencies

  Less Is More

  Andrew Wexler is the president of a business that relies on finding prospects online. His Boca Raton, FL, company, MoreVisibility.com helps e-commerce

• Agencies

  A Watchful Eye Cast Toward Online Sweeps

  It may just be a matter of time before online sweepstakes draw the same scrutiny as their direct mail counterparts.And as the number of Web promos skyrockets,

• Agencies

  LEGAL ACTION: Two States Settle With AFP

  American Family Publishers is prohibited from using deceptive language in its mailings to Connecticut and Iowa consumers as part of a settlement the sweepstakes

• Agencies

  Special Delivery

  Like many online companies, BigStar Entertainment Inc. isn’t profitable yet. The 2-year-old firm reported net sales of $5.2 million for the first quarter

• Agencies

  SPEEDING SALES: COMPANIES WANT FAST AUTOMATION SYSTEMS THAT DO IT ALL

  Companies automating their sales forces are demanding systems that can answer clients’ questions, gauge their buying intentions and manage relationships

• Agencies

  MANAGING THE MIX

  Lands’ End made some tough decisions last year to ensure consistency across all of its marketing channels.The Dodgeville, WI-based cataloger merged its

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  Heating Up: Dunkin’ Donuts drives traffic in Canada with a temperature-controlled game.

  America’s Great White North neighbors don’t need to warm their fingers with hot coffee cups in the spring, but Dunkin’ Donuts gave Canadian coffee drinkers

• Agencies

  ON THE CUTTING EDGE

  It’s a tossup as to which is more irritating for a professional groundskeeper: Having a broken piece of equipment or having a dealer flip through a seemingly

• Agencies

  TOWER OF POWER: Tower Records builds sales with a new catalog search server

  Your trained musical ear can discern his London Symphonies from his Sonata in C Major, but if Haydn sounds like H-e-i-d-e-n to you, searching for the