Agencies
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Agencies
Opting In: It pays to ask busy execs how they want to be contacted
Notwithstanding the hype and confusion to the contrary, the primary business purpose of a marketing database is to drive an optimal allocation of resources.
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Agencies
Hot Ticket: Tickets.com is now doing over a third of its business online
Tickets.com has not wasted any time.The ticket seller did 6.4% of its business online in the first quarter of 1999 – roughly the same percentage as total
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Agencies
Nova Express: DMer increases online efforts
Tired of rising customer acquisition costs in traditional media, Nova International Services Inc. has decided to put more focus on online media.The Blue
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Agencies
Brylane CEO Steps Down
Peter Canzone, chairman and CEO of specialty cataloger and retailer Brylane Inc., will retire July 5 after 32 years with the company. Russell Stravitz
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Agencies
Hey Sailor, Want a Good Tome?
Like most business magazines, DIRECT receives a library full of books for review. Among those titles I get to peruse, there are some I feel more qualified
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Agencies
From Yahoo! to Boo-Hoo?
The collapse of a leading online sports retailer has shaken U.K. confidence in the e-commerce boom. And it comes at a time when research suggests that
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Agencies
PEOPLE: Caples Awards Win LaMotta
The John Caples International Awards selected Connie LaMotta of LaMotta Strategic Communications Inc. to promote and publicize the annual event, which
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Agencies
What Was PBS Thinking When It Ran This Ad?
Puzzling headline and picture, followed by vapid copy that has little to say – this is our beloved PBS?My file of clipped ads crying out for makeover
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Agencies
HACKERS: High-Tech Highwaymen
Let’s face it. Despite the rhetoric about its safety, the Internet remains a wide-open town living in fear of outlaws, not unlike a Wild West town in
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Agencies
LEGISLATION: NJ Bill Targets School
New Jersey is on its way to becoming the first state in the nation to require its schools to obtain a parent’s written permission at least two weeks prior