Agencies
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Agencies
Catalog Sales to Top $100B
CATALOG SALES are expected to reach $104.3 billion this year and are forecast to jump to $142.9 billion in 2005 at a compound annual growth rate of 6.5%,
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Agencies
FAST FOOD SERVICE: GLOBALFOODEXCHANGE.COM UNITES PERISHABLE FOOD MARKETERS
GlobalFoodExchange.com is going for the spoils of electronic commerce.The Atlanta-based online market-maker for the perishable foods industry is moving
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Agencies
Hats Off: Hat marketer integrates online and offline promotions
Lids Corp. a hat marketer in Westwood, MA, integrates data flowing from the Internet and cash registers at 400 stores to synchronize online and retail
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Agencies
Out of Touch
Sometimes we look at creative and wonder if the agency or in-house talent really thought it through in terms of its target audience.In some cases, it
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Agencies
Move Over, Quaker Oats
The alternative media industry may want to start engraving plaques for America Online marketing president Jan Brandt. As the Internet industry’s largest
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Agencies
DoubleClick Buys Stake in Flashbase
Internet advertising company DoubleClick Inc., New York, has acquired a 60% share of Flashbase in a stock deal. Flashbase offers services for the design
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Agencies
I Admire You, You Rascal, You
Ever hear the phrase “information optimizing”? It’s a favorite of mine. I admire creative people who use creative thinking to project a creative halo
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Agencies
AOL Settles With SEC for $3.5 Million
America Online Inc. will pay $3.5 million to settle Securities and Exchange Commission charges of improper accounting procedures. The SEC alleged that
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Agencies
E-Shopping Guidelines Are
A coalition of seven of the most prominent companies in the online world proposed a set of guidelines designed to make Internet shoppers feel more secure.