Agencies
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Agencies
Closing Call: Sonicport.com gets most new subscribers over the phone
The phone remains one of the most effective ways to close sales and convert leads to new customers – even for Internet marketers.Telephone response accounts
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Agencies
Frederick’s Files: Lingerie cataloger enters Chapter 11
INTIMATE APPAREL retailer Frederick’s of Hollywood, citing a combination of debt incurred from a leveraged buyout and several “costly strategic mistakes
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Agencies
AZ Marketing President Resigns
Richard Holpe, president and COO of AZ Marketing, Cos Cob, CT, has resigned his position. He was replaced June 22 by co-presidents Elyssa Cunningham and
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Agencies
Catalog Sales to Top $100B
CATALOG SALES are expected to reach $104.3 billion this year and are forecast to jump to $142.9 billion in 2005 at a compound annual growth rate of 6.5%,
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Agencies
Advo Las Vegas
Advo Inc. has quietly begun an experimental weekend mailing program in Albuquerque, NM and Las Vegas.Chris Nutter, vice president, investor relations
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Agencies
Group Challenges Permission Ordinance
THE NATIONAL consumer advocacy group Public Citizen Foundation Inc. has filed suit to challenge the constitutionality of a Jefferson County, KY, ordinance
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Agencies
Computer Buyers
FAMILY INCOME, occupation and level of education help determine whether someone buys a computer for home use, but culturally that’s not the whole story
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Agencies
Keeping At It: Insight moves further into telemarketing
Computer products direct marketer Insight Direct just keeps hanging on the telephone.Not only has the Tempe, AZ-based firm increased its U.S. telephone
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Agencies
Banking on Phone Sales
Reliant Interactive Media Corp., a Tampa, FL-based infomercial marketer, reduced by roughly half the number of telephone sales it normally loses, thanks