Topic

Agencies

  • Weekend Getaway

    Audio Book Club uses sweeps to boost membership AUDIOBOOKCLUB.COM offers a chance to get away this summer – for people who like to escape with a good

  • BOOKSHELF

    A Guide to Net Marketing A NEW BOOK, “Internet Direct Mail: The Complete Guide to Successful E-Campaigns,” aims to instruct DMers ranging from beginners

  • LEGAL: Time Unit Sued for Sweeps Promotion

    Time Consumer Marketing Inc., New York, a unit of Time Inc., has been sued for making “misleading and exaggerated claims” in a sweepstakes promotion mailed

  • Halting Hackers

    WEB PERVERTS are the biggest threat to the integrity of e-commerce sites – indeed any Web site – according to the people at Sanctum Inc. in Santa Clara,

  • SWEEPTAKES: Window of Oppurtunity?

    IT APPEARS the “Who Wants to Be a Millionaire” fad is influencing business decisions. Two young Florida dot-com-ists are trying to expand their young

  • Recruitment, Retention Problems for Catalogers

    FINDING AND RETAINING talented employees dominated the conversation during a roundtable forum of high-level catalog executives attending the Catalog Conference

  • PERSONALITIES: Tiff Rockin’ LIst Work

    WHAT DO a list manager and punk rocker have in common? Nerve. So says Tom McCulloh, a.k.a. Tommy Frenzy of the late ’70s-early ’80s punk band Tuff Darts.

  • French Say “Non” to Free Postal Market

    PROPOSALS TO DEREGULATE the market for postal services in Europe go before the European Parliament in October. If adopted, they would allow free competition

  • Summer Fun

    NEED A BREAK from this year’s boring presidential race? You might want to attend a couple of DM events where you can at least believe what you hear.The