Agencies
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Agencies
Weekend Getaway
Audio Book Club uses sweeps to boost membership AUDIOBOOKCLUB.COM offers a chance to get away this summer – for people who like to escape with a good
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Agencies
LEGAL: Time Unit Sued for Sweeps Promotion
Time Consumer Marketing Inc., New York, a unit of Time Inc., has been sued for making “misleading and exaggerated claims” in a sweepstakes promotion mailed
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Agencies
Halting Hackers
WEB PERVERTS are the biggest threat to the integrity of e-commerce sites – indeed any Web site – according to the people at Sanctum Inc. in Santa Clara,
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Agencies
SWEEPTAKES: Window of Oppurtunity?
IT APPEARS the “Who Wants to Be a Millionaire” fad is influencing business decisions. Two young Florida dot-com-ists are trying to expand their young
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Agencies
Recruitment, Retention Problems for Catalogers
FINDING AND RETAINING talented employees dominated the conversation during a roundtable forum of high-level catalog executives attending the Catalog Conference
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Agencies
PERSONALITIES: Tiff Rockin’ LIst Work
WHAT DO a list manager and punk rocker have in common? Nerve. So says Tom McCulloh, a.k.a. Tommy Frenzy of the late ’70s-early ’80s punk band Tuff Darts.
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Agencies
French Say “Non” to Free Postal Market
PROPOSALS TO DEREGULATE the market for postal services in Europe go before the European Parliament in October. If adopted, they would allow free competition
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Agencies
Summer Fun
NEED A BREAK from this year’s boring presidential race? You might want to attend a couple of DM events where you can at least believe what you hear.The