Agencies

• Agencies

  Smart Targets

  It pays to segment your markets into groups of similar customerseveryone knows that data is the most important element in business-to-business marketing.

• Agencies

  New and Improved: A Good Old-Fashioned Homemade Original

  HOW BIG A HOUSE do you need to make “homemade” ice cream?If you have one of those electric gadgets that can turn out a pint of mushy ice cream for about

• Agencies

  Opt-in in the U.K.

  British direct marketers debate privacy and e-mail IF YOU’RE GOING to solicit and use e-mail addresses, you’d better do it right. In the United States,

• Agencies

  SPIRAL MARKETING

  Friends Who Shop Together… SOME MARKETERS shy away from viral marketing in which the recipient of an e-mail message is encouraged to pass it along to

• Agencies

  Tough Lessons in Web Development

  LOSING THE ELECTRICITY for two weeks after Hurricane Fran hit turned out to be the least of the problems for the Queensboro Shirt Co. when it tried to

• Agencies

  Quality Control

  Top B-toB marketers use benchmarking and other tools to determine what customers wanta stute direct marketers have learned that it takes more than data

• Agencies

  Lawsuits Claim False Advertising

  AT&T, Sprint and WorldCom, the nation’s top three long distance telephone companies, are being sued for false advertising in the marketing of their services

• Agencies

  Stockbrokers

  THE SHIFT from a brick-and-mortar economy to online brokerage services is transforming the role of stockbrokers and how clients are charged for investment

• Agencies

  Anti-Spam Legislation Moves to Senate

  The U.S. House of Representatives approved a bill last month that tightens government control over unsolicited commercial e-mail. The legislation would

• Agencies

  DMI Debuts Business Mailers Alliance

  Direct Media hopes that the dual appeal of transactional data and low pricing will drive clients to join its Business Mailers Alliance cooperative database.The