Agencies
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Agencies
New and Improved: A Good Old-Fashioned Homemade Original
HOW BIG A HOUSE do you need to make “homemade” ice cream?If you have one of those electric gadgets that can turn out a pint of mushy ice cream for about
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Agencies
Weekend Getaway
Audio Book Club uses sweeps to boost membership AUDIOBOOKCLUB.COM offers a chance to get away this summer – for people who like to escape with a good
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Agencies
Opt-in in the U.K.
British direct marketers debate privacy and e-mail IF YOU’RE GOING to solicit and use e-mail addresses, you’d better do it right. In the United States,
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Agencies
Quality Control
Top B-toB marketers use benchmarking and other tools to determine what customers wanta stute direct marketers have learned that it takes more than data
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Agencies
Lawsuits Claim False Advertising
AT&T, Sprint and WorldCom, the nation’s top three long distance telephone companies, are being sued for false advertising in the marketing of their services
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Agencies
SPIRAL MARKETING
Friends Who Shop Together… SOME MARKETERS shy away from viral marketing in which the recipient of an e-mail message is encouraged to pass it along to
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Agencies
Tough Lessons in Web Development
LOSING THE ELECTRICITY for two weeks after Hurricane Fran hit turned out to be the least of the problems for the Queensboro Shirt Co. when it tried to
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Agencies
DIMENSIONALS
Stuck-Up Marketers A RECENT MORNING’S mail brought a rather chilling surprise: a pre-pinned voodoo doll.”Horrors!” we thought. “Did our last database
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Agencies
LITIGATION
Toysmart Settles With FTC TOYSMART’S SETTLEMENT with the Federal Trade Commission forbids the sale of the failed online toy retailer’s customer information