Agencies

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  Cease-fire

  MAPS agrees that Yesmail’s no spammer; suit on hold LITTLE MORE than a week after it erupted, the great war between e-mailer Yesmail.com and Mail Abuse

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  CARD DECKS & INSERTS

  Baldwin Cooke This list of 100% credit-checked executives who have purchased products from the Baldwin Cooke Co. is managed by Merit Direct. Baldwin Cooke

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  Bush Wins DM Straw Poll

  George W. Bush is the next president of the United States. And the new senator from New York will be Rick Lazio.Those are the results of a straw poll

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  HOME FURNISHINGS

  Designing Woman Futurist Faith Popcorn has never been our favorite prognosticator. She does, however, earn our respect for being the only consultant we

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  The List-less Customer Database

  Targeting a customers’ needs can improve a company’s opportunities MOST OF US have been involved in the planning, development and/or use of at least one

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  Payback Time

  FINALLY-someone has had the nerve to stand up to MAPS (Mail Abuse Prevention System LLC).Yesmail filed an action against the Internet watchdog, and it

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  Stockbrokers

  THE SHIFT from a brick-and-mortar economy to online brokerage services is transforming the role of stockbrokers and how clients are charged for investment

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  Anti-Spam Legislation Moves to Senate

  The U.S. House of Representatives approved a bill last month that tightens government control over unsolicited commercial e-mail. The legislation would

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  Meanwhile, Back on the Web

  Tips for creating online brand identityOne thing is sure about business-to-business direct marketing: Few successful companies are following exactly the

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  Lookee Here – or There, or There…

  I FOUND THIS MISSIVE in the Pushing the Envelope mailbag a few months back:Here’s an idea for your column, inspired by the “Best of Spring” digest-size