Chief Marketer Staff

• A New Kind of TV Dinner: Domino’s Pizza Ordered via TV

  *A New Kind of TV Dinner: Domino’s Pizza Ordered via TV
  Domino’s Pizza has found yet another way to get people to buy its pizzas: TiVo

• PepsiCo Names TBWA/Chiat/Day and Arnell as Agencies

  PepsiCo has named two Omnicom agencies to work on its products: TBWA\Chiat\Day Los Angeles as communications agency for the Pepsi brand in the United States and Arnell

• Agencies

  Mail Stream: November 17

  Gardener

• Listline e-Newsletter 11/17

  Specialists Marketing Services Inc. rents a list of 55,666 attendees of auto shows from Motor Trend Auto Shows Inc.

• Agencies

  Sears Launches “Golden Wish” Holiday Sweeps

  Sears has launched a giveaway promotion intended to build traffic in both its stores and at its Web site before Black Friday, the unofficial start of the holiday shopping season on the day after Thanksgiving.

• News Brief

  U.S. AIR FORCE: unveiled a partnership with Gillett Evernham Motorsports as a primary and associate sponsor for the No. 10 car driven by Reed Sorenson for the 2009 Nextel Cup Season.

• Super Bowl Ad Sales Weathering the Storm: Pro Shop Blog

  It’s no surprise that in the midst of economic chaos, some companies are thinking twice about anteing up for Super Bowl ads. At the $3 million for a 30-second spot NBC is charging, some advertisers are skittish.

• Marketers Do Multicultural, but Many Don’t Like Results: Survey

  Most U.S. marketers are pushing multicultural campaigns, but less than half are satisfied with the results of those initiatives, according to a new survey from the Association of National Advertisers.

• Abercrombie Income Plummets

  Abercrombie and Fitch co. posted net income of $63.9 million, a sharp drop from $117.6 million in the prior year. Click here for more.

• Online Marketers Want Measurability: Survey

  Online marketers demand measurability above all else, according to a survey conducted at the Ad:Tech conference last week.