Author

Chief Marketer Staff

  • News Brief

    DICK’S SPORTING GOODS: is again partnering with St. Jude Children’s Research Hospital for the 5th anniversary of the Thanks and Giving campaign.

  • Agencies

    The Power of Anger in Marketing Copy

    Anger—rational or not—is such an incredibly strong human emotion. And that’s what makes it a powerful marketing copy driver, regardless of channel. Of course, like dynamite, a campaign created to touch an angry nerve has to be handled carefully

  • How to Flourish Despite Economic Uncertainty

    It’s a given that consumers are going to spend less this holiday season than last. But where they spend will depend on who markets the most and the best. Here are six holiday marketing tips for businesses that want to thrive in the economic downturn

  • What Shoppers Want This Holiday Season

    Consumers are focused on getting the biggest bang for their buck this holiday season. Which brands will find the perfect balance of entertainment and economic value? Here’s a few key concepts that are good indicators of just what consumers will be interested in this year

  • Agencies

    Reduce Returns Before the Sale is Made

    The longer you take to get product into a consumer’s hands, the more their desire will fade, increasing the possibility of a return. Here’s some things you need to do pre-sale to assure your overall return rates go down

  • Online Ad Response Analysis Beats Counting Clicks

    The impact of online advertising campaigns is significantly greater than a typical .10% click through rate would suggest, according to research data compiled from a broad range of industries.

  • IBM Survey: Consumers Want Incentives to Share Data

    Consumers who use Internet media are willing to share personal information about themselves with advertisers in exchange for targeted incentives that match their lifestyle, according to IBM

  • ATG Offers Response Devices for Video Ads

    ATG of Cambridge, MA, has introduced enhanced technology for incorporating response devices in video advertising for lead generation, inbound telemarketing calls and creating Web site traffic.

  • Imagine Local Becomes InfoBase Reseller

    Search marketing services provider Imagine Local LLC has become an authorized reseller of the InfoBase X database for Acxiom Corp., in the local search, Yellow Pages and newspaper markets.

  • What Has Your List Done For You Lately?

    It’s an age-old discussion that began back when the cavemen kept lists of who purchased their wheels from Stone Age Catalog. What do I do with my names now that I have some?