Chief Marketer Staff

• New and noteworthy products

  Cruise Control You probably wouldn’t go searching for America on one, but the new eGO Cycle from eGO Vehicles is sure to turn heads. The electric bike

• Agencies

  THE THINKING BEHIND IT: ATTITUDINAL IMPERATIVES FOR DIRECT MARKETING

  THE TIME IS NOW Among the many ways of connecting with consumers, direct marketing is unique. While the challenges of the emerging marketplace are disruptive

• Rewiring the network

  Following a dozen years as a staunch independent, Pierce Promotions & Event Management has agreed to a purchase by agency conglomerate Omnicom. The Portland,

• Agencies

  Sales Boom for Iraqi Most Wanted Cards

  In June, when American military officials captured Saddam Hussein’s top aide, Abid Hamid Mahmoud al-Tikriti, the tabloid headlines blared that the U.S.

• Agencies

  Career Busters- Feedback: Facing the Blind Spots

  I am so frustrated at work, Peter moaned to his wife. The only time I hear from my boss is when there’s a major problem. Would it kill him to give me

• Agencies

  U.S. Launches Armed Services Campaign

  A $1.7 million direct response effort touting the armed forces was begun in June by the U.S. Defense Department. All the ads in the mostly print effort

• Watch Your Back

  Designing a promotion can be difficult. Your primary concern is putting together a program that will help meet your objective typically to increase sales.

• Germany to Fight EU Over Online Tobacco Advertising

  The German government said it would take legal action against a decision to extend a European Union ban on tobacco advertising to radio, newspapers and

• Southerners grab Internet deals

  This summer, the Southeast is hot and not just in terms of the weather, but also for online marketing. A recent survey shows that consumers in the Deep

• Agencies

  The Do-Not-Call Free-for-All

  It was almost anti-climactic. But the Federal Communications Commission, after months of anticipation, announced plans June 26 for a national-do-not-call