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Chief Marketer Staff

  • New and noteworthy products

    Cruise Control You probably wouldn’t go searching for America on one, but the new eGO Cycle from eGO Vehicles is sure to turn heads. The electric bike

  • List and Database News

    Recreational Equipment Inc. Enhanced Millard Group Inc. is offering a file of 622,980 last-12-month buyers from this direct marketer of outdoor equipment.

  • Agencies

    CASTLE’S Poll

    Economist John Kenneth Galbraith was once asked if the economy was going to go up or down. he replied, but not right away. A survey Bob Castle sent out

  • Agencies

    U.S. Launches Armed Services Campaign

    A $1.7 million direct response effort touting the armed forces was begun in June by the U.S. Defense Department. All the ads in the mostly print effort

  • Agencies

    THE THINKING BEHIND IT: ATTITUDINAL IMPERATIVES FOR DIRECT MARKETING

    THE TIME IS NOW Among the many ways of connecting with consumers, direct marketing is unique. While the challenges of the emerging marketplace are disruptive

  • Agencies

    Opt-Out Opportunity

    My, it’s quiet. The telephone has simply stopped ringing, even at 9 a.m. on Saturday, which is the time that telemarketers usually like to call my house.

  • Rewiring the network

    Following a dozen years as a staunch independent, Pierce Promotions & Event Management has agreed to a purchase by agency conglomerate Omnicom. The Portland,

  • Agencies

    Career Busters- Feedback: Facing the Blind Spots

    I am so frustrated at work, Peter moaned to his wife. The only time I hear from my boss is when there’s a major problem. Would it kill him to give me

  • Happy One Hundred

    Don’t be surprised if you notice a jump in the number of joining you on the roads this month. For you minivan and Beemer types, is the affectionate term

  • Facing Off Fairly

    WHEN PEPSI CHALLENGED Coke to a taste test in malls two decades ago, and then publicized the results, few in the U.S. market called foul. But sensibilities