Chief Marketer Staff, Author at Chief Marketer

Nextel Slips Into the Fast Lane

Starting in 2004, Nextel will replace tobacco company R.J. Reynolds as the title sponsor of The Winston Cup after more than 30 years. Under the agreement,

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Customer Relationship Management: Breaking Down the Fourth Wall

In the theater, the fourth wall is an invisible line at the end of the stage that separates the actors from the audience. Actors break the wall when they

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Tower of Babble

We all remember, from ancient Biblical stories, the tale of the Tower of Babel. What then passed for civilization reached such evil levels that the solution

Southerners grab Internet deals

This summer, the Southeast is hot and not just in terms of the weather, but also for online marketing. A recent survey shows that consumers in the Deep

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List Roundtable: The CLIENTS Speak

In our roundtable, brokers definitely weren’t shy about speaking their minds. But what’s on the minds of the people who really matter, the clients? Direct

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Cell Phone Beauties

Your cell phone rings. You answer it and it’s a beautiful woman. You don’t hear her voice, though you see her. Or her photograph, at least, appearing

Watch Your Back

Designing a promotion can be difficult. Your primary concern is putting together a program that will help meet your objective typically to increase sales.

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E-mail at Tiger Mountain

The Wildlife Conservation Society hopes that people who love tigers will pounce at the chance to get e-mail about them. WCS, which operates urban zoos

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Tour Tutorial

These days, everyone is looking for ways to cut costs and maximize ROI. Even though the event business is growing, it is also maturing, making it tougher

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USPS Blasted for Its Sports Sponsorships

The U.S. Postal Service has wasted millions of dollars in sports sponsorships despite a corporate loss of $675 million last year, the Citizens Against