Chief Marketer Staff

• Kingdom Ventures Acquires Church DB Company

  Kingdom Ventures Inc. has acquired Ministry Values for Growing Churches, a large church direct marketing company, for an undisclosed sum. Kingdom Ventures,

• Agencies

  Sbarro Packs CD-ROMs in Cup Lids

  Sbarrro restaurants yesterday began packing CD-ROMs with four music singles in the lids of 32-ounce soft drink cups. The promotion runs through October.

• Short Cuts

  Cox Target Media has promoted Melissa Fisher to the job of senior vice president of marketing and communications. Fisher joined CTM as vice president

• Japanese Internet False Advertising Improves After Warning

  In Japan, nearly all of the cases of Internet false advertising involving health or medical goods were resolved following e-mail warnings, the Kyodo News

• Losing on Lots of Loot

  Over the past 15 years, IMI International has completed hundreds of studies on the impact of the number of total prizes on consumer participation. These

• Dyer Named Chief of Tommy Hilfiger

  David F. Dyer, the former CEO of Lands

• Mail Stream: A Report on Incoming Direct Mail

  Tour de France victor Lance Armstrong has started a foundation to enhance the quality of life for those living with, through and beyond cancer. The group dropped a new mailing just as Armstrong began the most recent Tour de France bicycle race.

• List and Database News

  Divers Direct This blow in and package insert program is back on the market. Divers Direct sells scuba and snorkeling gear. Price: $35/M (blow in); $60/M

• Mail-Well Reports Second-Quarter Loss of $2.3 Million

  Mail-Well Inc. announced a net loss of $2.3 million for the second quarter ended June 30. Sales for the second quarter were $408 million. For the six

• Zkid Network Mails 10 Million KidsKeep Safe Pieces

  Zkid Network Co. plans to mail 10 million direct mail pieces to families with children between 4 and 10 years old in an effort to interest subscribers